Basic Quantitative Analysis for Marketing Break-even Analysis Fixed Cost – costs that remain constant over a range of activity irrespective of the quantity produced • ex: rent‚ insurance‚ depreciation‚ office overheads Variable Cost – costs that vary directly with the quantity produced • ex: direct labor‚ direct materials‚ sales commissions Break-Even Point – the point of production at which Total Revenue = Total Cost Total Revenues = P X Q Total Cost = TFC + TVC Total Variable Cost
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Principles Of Marketing _ MGT 301 Lesson – 8 Lesson overview and learning objectives: In last Lesson we tried to understand the concept of Portfolio in detail and had a brief concept regarding the marketing process. The marketing process consists of four steps: analyzing market opportunities; developing marketing strategies; planning marketing programs‚ which entails choosing the marketing mix (the four Ps of product‚ price‚ place‚ and promotion); and organizing‚ implementing‚ and controlling the
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Nutrition is a process; it is how the body puts all the processes together in order to provide what our bodies need to be healthy‚ to grow and to maintain good health while supplying all our nutritive needs. There are different stages to nutrition‚ it starts with the food we ingest‚ then it is digested‚ it can then be used and absorbed by the body and is then assimilated and finally any waste is eliminated. At the first stage of the process is ingestion and it could be argued that good nutrition
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Marketing can not only be seen as a selling process‚ when it involves introducing value and creating well-built relationships among customers. Management also delivers a strong role in each critical business decision making sure it is made with full knowledge of the impact it will have on their consumers. In addition‚ Marketing is a development within a company relying on a strong foundation within a staff regardless of association or position. A company must push on an uphill climb towards profits
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this problem solving? Problem Solving is a tool‚ a skill and a process. It is a tool because it can help to solve an immediate problem or to achieve a goal. It is a skill because you can use it repeatedly‚ like the ability to ride a bicycle‚ add numbers or speak a language. It is also a process because it involves taking a number of steps. Problem solving is a mental process that involves discovering‚ analyzing and solving problem. Reed (2000) posits that the ultimate goal of problem solving
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A marketing plan’s elements may vary based on the organization and its industry‚ but readers still expect to see certain common elements. You have a product people love and you understand who the people are that love it. Now would be a great time to build a marketing plan. The plan will change and evolve over time but having a structure helps to make sure that your marketing spend is aligning with your goals without being completely ad-hoc‚ spray and pray of the day. The plan shouldn’t be a massive
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First process is problem recognition in which someone in the company recognizes a problem or need that can be met by acquiring a good or service. It can result from internal (a machine break down and need new parts) and external stimuli (buyer receive a call from a salesperson who offers a better machine or a lower price). Next stage is general need description in which a buyer describes the general characteristics and quantity of a needed item. An example‚ for complex items‚ the buyer needs to work
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Task 1.1 Marketing Process. Marketing involves identifying customer needs and requirements‚ and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what Noraini’s has to offer. The people Noriani’s identifies as likely customers are known as key audiences. under the marketing concept‚ Noraini’s Cookies must find a way to discover unfulfilled costumer needs
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(1.1) Describe various elements of the marketing process for Norainies Cookies. Marketing Process i) Situation Analysis In this process‚ this is the first step for organisation to set-up or analyse the market environment where in this step it is crucial for organisation to determine the potential to market and produce the most suitable product toward customer in order to gain profit. a) PEST analysis Where in this cases Norainies applying the PEST analysis where Norainies able
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Steps in the Counseling Process 1. Establish a safe‚ trusting environment 2. CLARIFY: Help the person put their concern into words. 3. Active listening: find out the client’s agenda a) paraphrase‚ summarize‚ reflect‚ interpret b) focus on feelings‚ not events 4. Transform problem statements into goal statements. 5. Explore possible approaches to goal 6. Help person choose one way towards goal DEVELOP A PLAN (may involve several steps) 7. Make a contract to fulfill the plan (or to take the
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