P1 - describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating‚ communicating‚ delivering‚ and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However‚ marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing
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P3= describe the main physical and technological resources required in the operation of a selected organisation. Know the purpose of managing physical and technological resources. Buildings and facilities. Starbucks is a coffee company which is famous in the whole world. it has lots of buildings in the whole world. the stores lay mostly in the Centrum of a city. Starbucks have many facilities available. they have standard items like desks‚ banks‚ chairs‚ rooms and pillows‚ tables etc. The Starbucks
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public domain can use a custom blend of the four Ps—product (or service)‚ place‚ price‚ and promotion—as well as other marketing techniques to transform their communications with stakeholders‚ improve their performance‚ and demonstrate a positive return on the resources they are endowed with. The public sector is the part of economic life‚ not in private ownership‚ that deals with the production‚ delivery‚ and allocation of basic public goods and services at global‚1 regional‚ national‚2 or local levels
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Chapter 19: Types of Risks Incurred by Financial Institutions 46. Why do banks continue to make credit card loans even though credit card default rates are often at least twice as high as other loan types? Answer: Credit card loss rates are higher than many other loan types‚ but FIs charge high enough interest rates (and fees) to make them worthwhile. FIs also extend credit card loans to large numbers of borrowers and the ensuing diversification reduces the risk. Level: Medium 47
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Promotional mix It is helpful to define the five main elements of the promotional mix before considering their strengths and limitations. Advertising Advertising is any paid form of non-personal communication of ideas or products in the "prime media": i.e. television‚ newspapers‚ magazines‚ billboard posters‚ radio‚ cinema etc. Advertising is intended to persuade and to inform. The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you
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and Selected Trends Gross Domestic Product (GDP) is an economic indicator used to measure a country’s total output. It includes everything produced by all the people and companies in the country. In order to compare GDP from one year to the next it is important to use what is known as Real GDP. Real GDP makes a distinction by forgoing income from U.S. companies and people outside the country‚ which would contribute to GNI‚ removing the effects of inflation and only counting final products. Figure
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Promotion mix is the combination of advertising‚ sales promotion‚ public relations‚ personal selling and direct marketing tools that a company uses to communicate value and build relationships (Kotler & Armstrong‚ 2008). A balanced mix of these aspects is needed to build and maintain profitable customer relationships. Advertising is‚ “and paid form of nonpersonal presentation and promotion of ideas‚ goods or services by an identified sponsor” (Kotler & Armstrong‚ 2008). For example advertising includes
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Part B: Select the media vehicles: 6. Compare and evaluate the benefits created by selected media options and their past media performance‚ prioritise the compared media options and explain your reasoning. Suitable advertising media options Compare and evaluate the benefits TV TV is one this that everyone owns whether he/she is poor or rich. It is also the most used source of entertainment. TV is considered to be the most liable source of advertising as has also proved its worth in increasing
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29 D1- Evaluate the distribution systems in delivering goods and services for a selected organisation For this assignment I will evaluate different systems in delivering good and services and I will be using SuperGroup to help explain this. In today’s market businesses that are distributing good globally and nationally and therefore have to consider that the cost of distribution can depend on the method of distribution they use‚ there are cheaper methods of distribution available to all businesses
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Effects of Selected Drugs During anesthesia‚ there is a great amount of drugs used to suppress the pain that would occur to the body. There are some common drugs that are used. Alcohol‚ Aspirin‚ Lidocaine‚ Morphine‚ and Succinylcholine are all used during anesthesia. Each is used to interrupt the pain signals during surgeries. Without these medications‚ the body would not be able to withstand such trauma occurring to perform the procedure fully. For many years‚ men and women have used the effect
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