CUSTOMER PROFITABILITY ANALYSIS: CHALLENGES AND NEW DIRECTIONS Summary This article presents the concept of modifying cost accounting system in order to provide measurements from a customer profitability viewpoint. Most management accounting systems focus on products‚ departments or geographical areas‚ which have little to do with customers. A questionnaire was sent to marketing managers and marketing controllers and interviews with respondents. Much of this article draws on qualitative responses
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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Are wars of terror different from other wars? Do they constitute a new form of warfare? If so‚ how? "Osama is not a product of Pakistan or Afghanistan. He is a creation of America. Thanks to America‚ Osama is in every home. As a military man‚ I know you can never fight and win against someone who can shoot at you once and then run off and hide while you have to remain eternally on guard. You have to attack the source of your enemy’s strength. In America’s case‚ that’s not Osama or
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Customer Satisfaction & how can we measure it By: Omid Nasrollah Mazandarani BACKGROUND OF THE WRITER As a student of Masters of Business Administration specialization in general management with the background of Bachelor of Industrial engineering the writer has four years experiences in the automobile industry. These experiences and background help me to understand the role of customer satisfaction in terms of organization profitability. Abstract: This proposal examines customer
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Pluto is different from the other planets because it is a dwarf planet and it’s far away from the other planets and the sun so that means it is also the coldest plant which is -400 degrees F .and as it states on the Nasa website that there are no known rings around Pluto’s atmosphere and if Pluto was a planet it’s would be the smallest plant In the solar system .the farthest away from the sun 248 year is going to delay. Compared to the pattern of the planets is your terrestrial inner
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| Chapter 1 Introduction 1.1 Background Customer Satisfaction is one of the most important issues concerning business organizations of all types‚ which is justified by the customer oriented philosophy and the main principle of continuous improvement of modern enterprises. Thus‚ customer satisfaction measurement may be considered as a most reliable feedback considering that it provides in an effective‚ direct‚ meaningful and objective way regarding the clients’ preferences and expectations
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The film Cut from Different Cloths explores the parallel universe between the United States and Afghanistan regarding gender issues. Coming from the United States‚ Serena has had a wide variety of opportunities due to the freedoms she is allowed. Women are able to participate in public life‚ wear the clothes they like‚ marry who they choose‚ and get a fair education. Unfortunately‚ most of this is not true for the women in the Middle East. I don’t think that Serena could have ever prepared herself
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Communication Channel Scenarios MGT/521 04/29/2011 SCENARIO 1 1. According to the Organizational Behavior‚ Fourteenth Edition article‚ the Formal Channel of communication is explained as‚ “Traditionally following the authority chain within the organization” ( Stephen P. Robbins‚ 2011‚ p. Chapter 11). Lateral communication is occoring in this situation because I am of equal status as my team members. The Vice President of Operations passes the news to me then I convey the message
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Unit 1 Assessment Assessment You should use this file to complete your Assessment. The first thing you need to do is save a copy of this document‚ either onto your computer or a USB drive Then work through your Assessment‚ remembering to save your work regularly When you’ve finished‚ print out a copy to keep for reference Then‚ go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name‚ the course title
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a German automobile manufacturer founded by Daimler Motoren Gesellschaft in 1901. Mercedes not only specializes in luxury automobile‚ they also manufacture buses‚ coaches and trucks. In Germany‚ there is a name in the manufacturing industry known as the “German Big 3”; these 3 companies consist of Audi‚ BMW and Mercedes. Mercedes was always known for its quality and durability in its product. It has done well in keeping its name for over a century. There are many different classes developed to
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