So‚how can we get to iconic branding? To me‚ iconic branding is about really getting three things right: The first and most important is segmentation. Now‚ segmentation is a much used word‚ but it can make the difference between winning and losing. Segmentation must go way beyond the generic functional attributes and features if it has to be truly powerful. It must seek to understand the functional‚ the psychological and the emotional gratification that the consumer derives. A very good example
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The internal environment: * Strategic competitiveness and above – Average returns result when Internal organization (What a firm can do : function of resources‚ capabilities‚ and core competencies) matches External environment ( What a firm might do : function of opportunities in the firm’s external environment → Competitive Advantage * Competitive advantage key points: * No competitive advantage lasts forever. * Over time‚ rival use their own unique resources‚ capabilities‚ and
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The external environmental factors affecting the organized retail industry in india are as follows: • Demographical Environment – The important environmental factor that need proper and continuous monitoring called Demographical Environment. Demography is the study of population and its characteristics. Even India has over millions of retail outlet‚ it still has a long way to go with the international standard of retail industry • Cultural Environment – they influence the consumer’s beliefs‚
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Describe lifestyle factors that have an effect on health Physical activity Physical activity is any activity that enhances or maintains physical fitness and overall health. The benefits of exercise include: strengthening muscles and cardiovascular system‚ weight loss or maintenance. Frequent and regular exercise boosts the immune system and reduces the chance of illness. Stress Stress is a state of mental or emotional strain resulting from difficult circumstances. Stress can be caused by many
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The castle of Whiteridge was covered in large clouds. Not just any clouds but rather bulbous‚ grey storm clouds at that. Any moment now and it will start to rain. It was unusual for this time of year but the princess had arrived a week early. Andros tore his gaze from the window to glance at the scene unfolding before him. Aella‚ the princess of Whiteridge‚ had always been a brat‚ or at least that’s what he’s been told. At age 19‚ the boy had only been at the castle for a few months. His father
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1.1 Describe the social‚ economic and cultural factors that will impact on the lives of children and young people There are other issues in our broader society that will affect the lives of children and young people. Unemployment can lead to economic crisis resulting in difficulties in funding food‚ bills and cloths for children. Conditions in health or a cultural background can cause exclusion from certain activities in the setting. Being aware of the positive and negative issues that influence
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Yongho Cho 8/26/2012 Weekly Memo #1: Should external/internal auditors be responsible for detecting client fraud? In 2001 Enron‚ the seventh largest energy company in 2001‚ filed for bankruptcy. The event named “Enron Scandal” is considered to be the most shocking incident in American economic history. Bring the country to the edge of disaster‚ the scandal was basically caused by securities fraud which Enron was charge with. The irrationality of accounting and auditing system encouraged U
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Introduction SBS Transit is one of the leading bus operators in this part of the world and started rail operations in 2003. It was formed in 1973 through the merger of three private bus companies and listed on the then Stock Exchange of Singapore (SES) in 1978 as Singapore Bus Service (1978) limited. In November 1997‚ Singapore Bus Service (1978) Limited was renamed DelGro Corporation Limited (Now ComfortDelGro Corporation Limited) and the subsidiary Singapore Bus Services Limited‚ was separately
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Describe the Role of Situational and Dispositional Factors in Explaining Behavior Sophie Landesmann The roles of situational and dispositional factors both play an important role in behavior. A significant term that one has to take in account is attribution‚ which is how people interpret and explain casual relationships in the social world. Humans have the need to know why things actually happen. Situational factors have something to do with external factors. When
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Analyze how internal and External Forces Affect Organizational Behavior Examples of Internal and External Forces Include the Following: Competition: Some Chief Executive Officers when trying to build a high performance work culture will use a strategy that pits one employee against another employee to form a competition between the two. Methods such as these may entice employees to work harder‚ but sometimes these tactics will backfire and undermine employee cooperation. In-house internal
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