Being a new product‚ extensive analysis has been undertaken of potential consumers‚ competition and the environment that LKS Nail Polish will be entering into. 2 Situation Analysis 2.1 Marketing Mix 2.1.1 Product LKS nail Polish • Australian made. • The flat brush has been specially designed for fast and smudge free application. • Available in ten different colours. • Minimalist style packing‚ package containing 2 x 15ml bottle‚ 1 colour and
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True Blood and Gender Presentation In The HBO television series True Blood‚ there is a wide variety of characters that could be discussed. I’m going to focus on the three leading female characters and the stereotypes that keep the audience coming back for more. Sex sells or at least makes everything a bit more interesting and with this show there is plenty of sexual innuendo to go around. For such a small town Bon Temps sure has its share of hot temptresses. To focus on the ladies means I will
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P1-The promotional mix for Lambeth College ADVERTISING Lambeth college receives a budget every year to spend on opening evening‚ newspaper ads‚ billboards‚ enrolment and poster on bus shelters. This mean that Lambeth college will spend a large amount of money on advertising meaning that the marketing department team must know the methods of what advertising work and how to advertise i.e. the design of the promotional content. SALES PROMOTION In account to sales promotion Lambeth College uses sales
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1. Company Profile ZAARA Fashions is an exclusive fashion retail store of Bangladesh. It retails women‚ men‚ and kids fashionable apparels. Located in a prime zone of Gulshan-1 in Dhaka‚ it gives customers freedom of choice regardless of their age‚ location‚ taste‚ season‚ and fashion persona. Established and inaugurated in August 2009‚ the retail store ZAARA Fashions has successfully placed itself among the most celebrated and recognized retail stores of the country. The store produces an exclusive
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October 2010 Twilight vs. True Blood The year 2008 saw the book-to-screen translation of two human/vampire love stories: Twilight and True Blood. True Blood‚ a television show on HBO‚ is a single volume of the book series Dead Until Dark by Charlaine Harris. Twilight is an adaptation of the book series by Stephanie Meyer that has transformed into multiple motion pictures. Twilight is set in Forks‚ Washington where vampires are merely a myth to humans‚ and True Blood is set in the fictional town
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IN THIS WE INVESTIGATE HOW BUSINESSES select and deliver promotional activities. You will develop an understanding of the relative advantages and disadvantages of different types of promotional activities. This unit is a very practical one‚ and you are encouraged to think about how promotional activities are used by a range of different businesses. The assessment for this unit requires you to produce a plan of a promotion campaign‚ working within a realistic allocated budget‚ for a new or
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Running Head: PROMOTION Promotional Decisions in Marketing Nadine Mwihaki Maina 08smc119 Principles of Marketing BCM208 Mr. Kiarie TABLE OF CONTENT 1. INTRODUCTION 1.1 Definition of promotion 1.2 Reasons for promotion 1.3 Elements of Promotion 1.4 Promotion Strategy 2. ADVERTISING 2.1. Definition of advertising 2.2. Tools used in advertising(Seven steps of advertising) 2.3. Types of advertising 2.4. Reasons for advertising 3. PUBLIC RELATIONS 3.1. Definition of public relations 3.2. How public
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For analyzing the promotional mix and IMC roles we have to know first about promotional mix and Integrated Marketing Communications (IMC). The Promotional Mix: 1. Advertising- Any paid presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion pictures‚ Web pages‚ banner ads‚ and emails. 2. Personal Selling- A process of helping and persuading
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The promotion that I have located is a promotional campaign from PepsiCo Vietnam for its new snack product Poca Twisties‚ which is also known as Twisties in other Asian market like Singapore‚ Malaysia or Thailand (this is an equivalent to PepsiCo’s Fritos/ Doritos for the Asian market). Beside using traditional promotion methods ad like print ads or broadcast ads (which will still be used after this specific campaign is over)‚ the main content of this campaign is heavily emphasized on social media
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Unit 10 – Promotional Activities Marks and Spencer Plc Section 1.0 - Introduction Throughout this assignment‚ I will be producing a plan of a promotion campaign for an existing business. I have decided to choose Marks and Spencer Plc. I will be looking at how Marks and Spencer use promotional activities and incorporate them into a promotional mix creating a vital choice in the success of the promotion campaign. As well‚ I will be considering whether promotional activities can affect a business’
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