Mass vs. local Mass media is distinguished from local media by the notion that whilst the former aims to reach a very large market such as the entire population of a country‚ the latter broadcasts to a much smaller population and area‚ and generally focuses on regional news rather than global events. A third type of media‚ speciality media‚ provides for specific demographics‚ such as specialty channels on TV (sports channels‚ porn channels‚ etc.). These definitions are not set in stone‚ and it is
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Describe the FIVE (5) marketing management orientations and explain marketing management in today’s terms. The 5 marketing management orientations are production concept‚ product concept‚ sales concept‚ marketing concept and social marketing concept. Production concept assumes that customers will want to buy products or services that are easily available and affordable. Hence‚ management would focus more on production efficiency and distribution of the product. This concept is useful when the
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TYPES OF BONDS There are a plenty amount of different types of bonds‚ existing nowadays. Actually‚ the bond market offers investors a lot more choices than the stock market. Which bonds to choose depends on the goals‚ tax situation and the risk tolerance of a person who is going to invest in bonds. The broad bond market includes in itself government‚ municipal‚ corporate‚ mortgage-backed or asset-backed securities and international bonds. Within each broad bond market sector it is possible to
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Types of Bosses The alarm clock goes off and it’s time to get your self up‚ ready and motivated to go to work and face that “Boss”. Unfortunately‚ like deadlines and overtime‚ bosses are one of those things you just can’t stay clear of in the workplace. Some of which we could not stand and others that we looked up to and respected‚ these bosses have made an impact on how we perform at our jobs. The way your boss treats you‚ can either be a motivator or one that is intimidating. But how do you
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revolution. In 1991‚ five freshmen from the University of Michigan brashly stepped over that line redefining the world of college basketball as we knew it and in the process‚ revolutionized the relationship between style and sport. These men were "fresh" in more ways than one‚ causing an entire nation to dub them fabulous. They brought a hip and a hop to a game that was previously flat. Anyone following college basketball loved or hated to love the "Fab Five‚" evincing that either way five things were on
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P4-Market research for market planning In this assignment I will be creating a product for Starbucks and discussing what the marketing planning processing model is and how companies uses it when marketing new products. What is marketing planning process? The marketing planning process is when a company analyse the external environment by using PESTLE and SWOT analysis and SMART objectives. PESTLE stands for: Political‚ Economic‚ Social‚ Technological‚ Legal and Environmental SWOT stands for:
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Introduction The market for telecommunication services in Malaysia is highly competitive. Prior to the liberalization of the telecommunications industry in Malaysia‚ Telekom Malaysia had a virtual monopoly on telecommunications services in Malaysia. Other than that‚ there are three major telecommunication companies monopolised the mobile phone service market which are Celcom Berhad (013‚ 019‚ 0148)‚ Maxis Communications Berhad (012‚ 017‚ 0142) and Digi Telecommunications Sdn. Bhd (016‚ 010‚ 0146
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R124257Y MODULE Principles OF ECONOMICS PROGRAMME BSC HONOURS MEDIA AND SOCIETY STUDIES LEVEL 1:1 (VISITING) PRESENTATION QUESTION: Types of economies Societies have developed different broad economic approaches to manage their resources. Economists generally recognize four basic types of economic systems—traditional‚ command‚ market‚ and mixed. “Economics is the study of the use of scarce resources to satisfy unlimited human wants” (Lipsey‚ Courant‚ Purvis and Seiner 1993:5)
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The impact of customer relationship management on the financial performance of an organization 1 Chapter 1-Introduction The impact of customer relationship management on the financial performance of an organization 2 1.1 Introduction This chapter provides an overview of the dissertation in brief. Background of the study and rationale of the study are discussed in the first half. Then this chapter goes on to explain six research objectives and two research questions. Finally structure of
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Porter’s Five Forces of Competitive Framework: Porter’s five forces of competition framework view the profitability of an industry as determined by five sources of competitive pressure. These five forces of competition include three sources of “horizontal” competition: competition from substitutes‚ competition from entrants‚ and competition from established rivals. Two sources of “vertical” competition are the power of suppliers and power of buyers. Following are the sources of “horizontal”
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