Problem: Recent ethical scandals have brought ethical behavior in organizations to the forefront of public consciousness. The general public‚ the government‚ and businesses alike began to question the importance of ethics. Today‚ after learning from the past and understanding the role that ethics plays in running a business‚ the question is no longer whether ethics is important‚ but how to maintain ethical behavior in an organization when often times the lines of ethics are blurry and poorly defined
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PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
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offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay‚ and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion‚ PepsiCo’s people are united by our unique commitment to sustainable growth by investing
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subset of values that align with ethical behavior. In his book‚ Authentic Happiness‚ Martin Seligman has reviewed these core values that influence ethical behavior: • Wisdom and Knowledge: The capacity to take information and convert it to something useful. A prerequisite to doing the right thing when facing an ethical dilemma is knowing what to do‚ knowing the difference between right and wrong. • Self Control: The ability to avoid unethical temptations. Ethical people say “no” to individual gain
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Improving Ethical Behavior Improving Ethical Behavior is a task that many companies recently have begun to strive to achieve. Ethical behavior is behavior that is morality based and demonstrated by choosing the right way to behave‚ think‚ act‚ etc. It is characterized by honesty‚ equality‚ and shows consistency in personal values. In the professional/work world‚ it is characterized by fairness and equity and the ability to do what is right‚ even when most others are doing what is wrong.
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and Strategy Assignment week two: “Cola Wars Continue: Coke vs. Pepsi in the 1990s” Professor: Orlando Rivero D.B.A. April‚ 3‚ 2008 Cola Wars Continue: Coke vs. Pepsi in the 1990s Overview This paper will explore Porter’s Five Forces ( Porte 6) and Branderburger and Nalebuff’s Value Net to answer this questionnaire and describe soft drinks industry characteristics. The soft drink industry is concentrated with the three major players‚ Coca-Cola‚ Pepsi‚ and Cadbury Schweppes Plc.‚ making
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Ethical Behavior In Organizations Ethical Behavior in Organizations In today’s economy‚ managing ethical behavior is one of the tough and complex problems that business organizations are facing. Employees ’ decisions to behave ethically or unethically are influenced by the individual and situational factors. Examples of those factors are background‚ personality‚ decision history‚ managerial philosophy‚ and reinforcement‚ which had been identified by researchers that affect employees ’ behavior
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Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives‚ message strategy‚ andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina‚ and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling
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Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
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Practice Ethical Behavior * The Institute of Management Accountants lists the principle of ethical behavior as the "...obligation to the public‚ their profession‚ the organization they serve‚ and themselves‚ to maintain the highest standards of ethical conduct" that include competence‚ confidentiality‚ integrity and objectivity. Don’t Risk Without Significant Return * Risking profits for poorly designed projects violates a basic principle of financial management. The capital market theory
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