ASA University Review‚ Vol. 5 No. 1‚ January–June‚ 2011 Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh Wahida Shahan Tinne* Abstract Impulse purchase or impulse buying describes any purchase which a shopper makes‚ through it was not planned in advance. This paper is an attempt to find out the factors that affect consumer impulse buying behavior at superstores in Bangladesh. The impact of various variables like discount offer‚ various scheme‚ promotional activities
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52 years of history in Singapore. In order to differentiate products from others in the market‚ Old Chang Kee has developed distinctive brand names such as “Yam K8”‚ and “Fishball OnStik”. B. Situation Analysis A. Microenvironment – Internal Factors Company’s resources. Old Chang Kee has approximately 900 employees‚ working in 70 different retail outlets. There are also 2 central kitchens that are certified Halal by MUIS. Performance. The popular items in Old Chang Kee includes their signature
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Sex Discrimination in the City- Why are there so many high profile cases? Date: 17/ 05/ 2011 Definition: Sex discrimination is a very serious offence which offers certain advantages due to the gender of an individual. Companies have tried to exterminate sexual discrimination over the years as it can create serious problems to the reputation of the business. Furthermore‚ the company can lose huge amounts of money‚ if sued by someone who believes they have been discriminated against due to their
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The Bank of New Zealand (BNZ)‚ one of New Zealand’s (NZ) largest banks began operating in Auckland in October 1861. In 1992 the BNZ became part of the National Australia Bank group. Today the bank has over 180 retail stores and partner’s’ stores across New Zealand and employs over 5‚000 staff. Market Environment BNZ’s product market is in New Zealand‚ and its customers are individuals and businesses living and operating within New Zealand. The majority of their customers are aged 18 and over‚
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consumer behaviour to branded coffee shops. The findings concluded that most respondents visit coffee shops with friends‚ with locally branded coffee shops the preferred choice. Consumer motivations to branded coffee shops are most influenced by three factors: past experience/ familiarity; convenience of location/travel; and friends and family. With friendly staff‚ high quality of coffee and food‚ good atmosphere and good reputation the most important aspects for branded coffee shops. Recent exposure of
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sound imagery to describe Fortunato’s sickness. The quote from “The Cask of Amontillado” to describe Fortunato’s sickness is “Enough‚ ‘he said; ‘the cough is a mere nothing; it will not kill me. I shall not die from a cough.” For this sound imagery you should feel horror
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The situational leadership was developed and studied by Hershey & Blanchard in late 1960. It is the most acclaimed‚ utilized and effective leadership and influential tool in the history of the behavioral sciences (Situation.com). The situational leadership model is flexible tool‚ which enables different types of leaders and management to influence others effectively. This model stresses on the importance of the relationship between the leaders and the followers‚ but serves as a framework while analyzing
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Generational poverty is when two generations have been born into poverty. Situational poverty is caused by a sudden job loss‚ an economic crisis‚ health problems‚ or an environmental disaster. Both forms of poverty can last for a few years or many. However‚ generational poverty is typically much worse than situational poverty since the family has been in poverty for at least two generations‚ making it harder for their children to overcome poverty
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In Situational Crime Prevention‚ Clarke (1995) presents the classification of situational crime prevention techniques by reducing opportunities. The author argues that by increasing associated risks and difficulties as well as reducing rewards to reduce the opportunities for specific crime categories. Clarke (1995) dwells on the theme of immediate circumstances under which crime is committed to help tackle immediate crime problems. The author discusses three major elements of situational crime prevention:
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22 Feb 2015 Dear Mr Tan‚ I would like to inform you of an incident that occurred during recess in school today. I was heading to the Koi pond during recess at around 9.45am. As I walked past the music room‚ I heard the sound of a few pupils giggling at the staircase beside the music room. I walked towards the staircase and found three pupils surrounding a kitten. Upon further investigation‚ I realised that it had a string tied to its tail. At the end of the string was a tin can. Whenever the kitten
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