Individual Assignment : Sales Ethics is an Oxymoron It is often disputed amongst business enthusiasts whether ‘sales ethics is an oxymoron?’ A few decades ago‚ understanding and fostering ethical decision-making in the business world wasn’t as complicated as it is today. It is argued that although individual factors play a significant role in the ethical practice of day-to-day business‚ ultimately it is up to management and the top-level hierarchy of a firm that ultimately sets the standards
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SALES PROMOTION SALES PROMOTION PERSONAL SELLING PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques
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in Delhi‚ Bangalore and Mumbai. We now want to expand our business in Ahmedabad. We manufacture high quality office bags using best quality material and thus our bags are sturdy and durable. Our target market is the professionals in Ahmedabad. These bags will be useful to them in daily routine. Our bags will be of premium and semi-premium range. We are looking for the intermediaries who would help us reach the end customers. Sales force required will be around 5-6 personnel in every area to
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A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate
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PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars Page No: 1. Abstract 4 2. Introduction 5 Trade sales promotion 3. Scheme details 7 4. Costing 8 5. Roll out 9 6. PET bottle scheme 10 7. Reference
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the most effective route to market/ Channels for sales of: a) Pre-School As World School is leading player in pre-primary and ERP/learning management solutions for Schools and Colleges in Maharashtra. They have 200 pre-schools in tier-2 and tier-3 cities of Maharashtra. They were established in 2007 and have grown since then through the franchising channel for preschool business and direct sales channel for the ERP/learning management business. The decision to enter the smaller cities was deliberate
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SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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of the Different Types of Consumer Promotions in India Expenditure on sales promotion by various marketing companies in India is estimated to be Rs. 5‚000 crore and is growing at a robust pace every year (Economic Times June 15‚ 2003). Companies in an attempt to drive sales offer various kinds of consumer promotions from price offs‚ extra product‚ freebies‚ scratch cards. In the year 2001‚ there were as many as 2‚050 promotional schemes of all kinds in the Rs 80‚000 crore FMCG industry. In the year
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All businesses need a sales function in order to identify and target potential customers‚ develop a reliable customer relationship and provide goods and services in return for funds (Chris Anderson 2009). Without this core activity‚ businesses could easily drop out of competition. However‚ in today’s hectic and intricate selling environment‚ ethical behavior has been more and more taken for granted and has gradually lost its importance (Ingram‚ LaForge and Schwepker 2007‚ 301). Many international
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Case – Sales Oranisation ABC & Company started manufacturing Soya Chunks at Bhopal in 1995. They put up a small Extractor Plant comprising of Mixer‚ Blender‚ Extractor‚ Driver at a cost of Rs. 15 Lacs. They were buying Soya powder from Indore. Initially the sales was in bulk. They used to sell in bags of 20 Kgs each only In 1997 Sales was 500 Tonnes amounting to approx Rs. 1 Crore. There were 1 Sales Manager and 2 Sales Executives. Mostly Sales was confirmed through the wholesale Market in
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