Singapore Airline Strenght: Premium product and brand SIA has been at or near the top in premium product rankings since the years. Although the gap has been closing‚ but its leading premium product remains an important differentiator . Meanwhile‚ SIA brands product still remain one of the best known and popularity. Airlines around the world use SIA as the benchmark for product and brand; there cannot be a higher compliment. The logo of Singapore Airline is special.It is a bird‚ inspired by a silver
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ofContents Introduction Air flight is becoming closer and closer to our lives. A biggest advantage of air flight is speed‚ for example‚ in order to travel from Saigon to Hanoi‚ it takes at least 36 hours by bus‚ 24 hours by train but only 2 hours by flight. Completion in airline industry is increasingly intense when many airlines step in with their techniques to attract customer. “Who lead the field?” is always a top importance concern of all airlines. Singapore Airlines is not an exception‚ starting
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CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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Introduction Singapore Airlines (SIA) has developed into one of the most respected travel brands around the world. Its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees". Singapore Airlines has grown from a regional airline into one of the world ’s leading carriers. They have a young‚ efficient fleet‚ an educated staff attuned to quality‚
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Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool‚ the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive
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CASE EXAM This case exam for the module ‘Principles of Marketing’ accounts for 70% of the final grade for this module (IBMMK108R1). The two multiple choice tests during the module account for 30% (15% per test). A CASE STUDY OF SINGAPORE AIRLINES EXECUTIVE SUMMARY As a former British Colony that gained full independence in 1965‚ Singapore was essentially forced to make do with its limited resources. This developed into a national obsession with achieving excellence without compromise and
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CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the
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Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly‚ and with a strategy of concentrating on customer needs by providing exceptional in-flight service‚ the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s‚ SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and
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Delta Air Lines (A): The Low-Cost Carrier Threat Problem: Delta Airlines didn’t have a comprehensive response to low-cost carriers across functions. Option: Delta should launch its own low-cost carrier. Problems: Nearly all major airlines had done this unsuccessfully‚ proved unsustainable over time‚ never had a high-cost carrier transformed into a low-cost carrier. Since deregulation (1978) the average return on investment below cost of capital for the 5 largest carriers. Due to 9/11 the demand
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Delta Airlines Board of Directors Presentation October 18‚ 2013 Consultants: General Overview of Delta Airlines Strategy DELTA’S CURRENT STRATEGY COMPANY’S SANDBOX High rivalry makes industry unattractive Profitability increasing‚ but still below cost of capital Consolidation trend has reduced rivals helping profits Trainer refinery acquisition: using vertical integration to address Delta’s largest expense Metrics of improving flight completions‚ on-time arrival rate and
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