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    Some management and organisational theories you could possibly use in a dissertation (and in practise). There are a number of theories and a mass of contradictory information about how firms should improve investment in funds‚ improve quality of the product or the organisation‚ improve its marketing‚ how to align the quality system with strategic objectives set‚ how to motivate workers and managers. Successful firms deal with it from the contingency perspective: choosing the approach that makes

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    1. Table of Contents 2 | Introduction | 4 | | Company descriptions | 4 | 3 | Strategy | 6 | 3.1 | Types of televisions | 6 | 3.2 | Brand promise | 7 | 3.3 | Mission | 7 | 3.4 | Sustainability strategy | 8 | 3.4.1 | Sharp | 8 | 3.4.2 | Panasonic | 8 | 3.4.3 | Toshiba | 8 | 3.4.4 | Sony | 8 | 3.4.5 | Philips | 9 | 3.4.6 | Conclusion sustainability strategy | 9 | 3.5 | Objectives & Strategies TV segment | 9 | 3.5.1 | Sharp | 9 | 3.5.2 | Panasonic | 10

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