Macy’s Department Store Reposition Case Study By Tina Parker In Partial Fulfillment of Course Requirements for BUS 530A Marketing Management California Baptist University Dr. Natalie C. Winter May 21‚ 2013 Executive Summary The case study is Macy’s Department Store Repositioning. The key problem is that the traditional department stores sales and profits are declining. There are specialty stores‚ discount stores‚ and online stores that offer similar products at a fraction of
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women’s‚ and children’s apparel‚ accessories‚ cosmetics‚ home furnishings‚ and other consumer goods. Since its merger with Federated Department Stores in 1994 and May Department stores in 1995‚ Macy’s has been pursuing ways to be more creative and distinctive in meeting customer needs and in delivering exceptional values. In order to maintain its share of the department store market‚ Macy’s has been aggressively investing in a distinguished shopping experience with unique merchandise‚ exclusive fashion
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12 PHASE-I Scope of the Study 14 Research Methodology 15 - 16 Limitations of the Study 17 Research problem and its relevance 18 Name of the Stores 19 Vishal Mega Mart 20 - 30 Big Bazaar 31 - 40 Lifestyle 41 - 48 Comparative analysis of the Stores 49 - 56 PHASE-II Great India Place 58 - 61 ACKNOWLEDGEMENT First of all we would like to thank Mrs. Ambika Rathi (Faculty Member) for giving us the opportunity
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Managers Subject: Lost Sales after the Hurricane Date: July‚ 22nd 2015 Introduction Carlson department store suffered a hurricane which resulted into a four-month shutdown (September to December 2000). The store is in dispute with the insurance company to determine the amount of compensation is entitled to. Below analysis tries to forecast the value of lost sales for that four month period. Since the store reaches its peak period during these four month‚ excess sales is accounted for in the proceeding
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differences amongst the two department stores‚ their fundamental visions‚ and comparative statistics. Macy’s or Dillard’s: Differences amongst these competitors There are several aspects you can analyze from each department store. Major pieces do set each one apart from the other. Brand names carried by Macy’s and Dillard’s from an average shoppers point of view can go completely unnoticed unless price is involved. For trend shoppers brand names can either make or break a retail store. It can easily determine
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Gordman Stores Inc. 1 Gordmans Stores Inc. Darnel Campbell 4/8/13 Mgmt 464-02 Gordman Stores Inc. 2 Gordmans stores Inc are an apparel and home fashion retailer. They have apparel available ranging from infant to maternity sizes and also offer many fragrances‚ Home floral‚ décor‚ pillows‚ furniture‚ etc. This is what we like to call a department store. Similar
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INTRODUCTION Macy’s‚ America’s leading department store retailer‚ has a rich history dating back to 1858 when it was started off as a small dry goods store by Rowland Hussey Macy ’s. At come that time‚ no one would have guessed that the store would grow on to become one of the largest department store retailers. However‚ it was not all success in the initial period and after some failed retail ventures; R H Macy’s continued hard work and grit paid off with the launch of R.H. Macy & Co. Sales
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as well as many other store websites. The main purpose of Nundies is to offer women who dislike underwear a convenient and comfortable product. The biggest advantage for Nundies is that there are only substitute products available in the market‚ the product it offers has no direct competitors. Now the primary problem Nundies facing is that Nundies’s expectations are failed due to the low store repurchase rate. Apart from the initial purchase‚ only approximately 6% stores placed additional orders
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REITMANS (CANADA) LTD.: SPATIAL PREEMPTION IN CANADIAN RETAIL [pic] Executive Summary Reitmans is the largest specialty retailer of women’s apparel in Canada. Founded in 1920 as a single store selling women’s apparel‚ Reitmans has grown into a publicly traded women’s apparel retailer with almost 1‚000 stores coast-to-coast across Canada and annual revenue exceeding C$1 billion. Trendex estimates that Reitmans has a market share of approximately 11% in the Canadian women’s apparel market‚ and a
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provide the best possible service‚ selection‚ quality and value to its customers. This philosophy has remained unchanged for over 100 years. Today the mission of Nordstrom is still the exact same. Over the years Nordstrom has created individual departments that focus on the individual lifestyles of the customers. The company nor only provides its customers with a wardrobe‚ but also a countless line of accessories‚ cosmetics‚ and fragrance. Over the past few years‚ the company has added new brands
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