targeted customers at a profit grounded on high-quality customer-related data and enabled by information technology (book) Types of CRM Strategic CRM: customer-centric business strategy Dedicated to winning and keeping customers by creating and developing better value than competitors.Product oriented: customer choose products with best quality‚ performance‚ design etcProduction oriented: low price products Sales oriented: customers are persuaded by advertisement and sales promotions Customer – market
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The relationship between a banker and a customer is as follows: 1. Contractual Relationship: The contract takes place the moment an account is opened by a customer with a bank and this contract remains valid till the customer operates his account as per the terms and conditions agreed between them. 2. Debtor and Creditor Relationship: When a customer opens an account with a bank and maintains a credit balance‚ the banker assumes the position of a debtor and the customers assumes the role of a
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Customer Service Relationship Management & Customer Service Relationship Strategy Customer service relationship management can be used in many ways to help establish a strong customer relationship with the company you’re doing business with. With it a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and want to provide a high level of customer care. Using technology now a days you can identify‚ target‚ acquire‚ and
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P23 01/18/2011 ------------------------------------------------- Customer relationship management ------------------------------------------------- Assessment N°1 Word count: 2035 Lesson leader: Dan Bennett The customer relationship management is defined as a widely-implemented strategy for managing a company’s interactions with customers‚ clients and sales prospects. It involves using technology to organize‚ automate‚ and
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2013 The Influence of Customer Relationship Management in Business What makes a business prosper? What keeps your costumers coming back to your business rather than going to others? How can you continue to blossom as a business owner? There are many questions to be answered in the world of business. However‚ there is not just one correct answer. The motives of people and their needs can be different with everyone. But there is something that every successful business
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activities of the customers (Ngai‚ 2005; Chen & Popovich‚ 2003; Mendoza‚ et al.‚ 2006 cited in Mosadegh & Behboudi‚ 2011). The processes and the technologies in the traditional CRM is designed to maintain relationships for potential repeat purchases. Customer management is based on the operational responses‚ which is from the sales‚ marketing and customer services sections. Data and information collected from the customers are processed in the CRM system to create better customer ’s strategy (Mosadegh
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THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT IN CUSTOMER RETENTION AND CUSTOMER LOYALTY IN HOTEL INDUSTRY TSANG‚ WAI KIT MATRICULATION NUMBER: 53624975 EDINBURGH NAPIER UNIVERSITY EDINBURGH Dissertation submission for the award of BA (Hons) Marketing Management Date: November 2014 Supervisor: Margaret Chui Word count: 1620 Table of contents Selection Title Page 1. The Background of the Study and Overall Research Aim 3 2. Research Objectives 4 3. Initial
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CASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) ‚ Andy Kim(Manager CRP)‚Seth Bergman(Senior Financial Analyst)‚Eva Chan(Southwest regional Manager Sales)‚ Marvin Fleming(OM)‚ Sriny Vajarain‚Jorge Martinez & Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named “Enterpise Car Rental Co.”-the biggest player in the market has announced an attractive custom loyalty program. This
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either locally incorporated or multination) prepare a case study to show the relationship between marketing department and other departments in making marketing decisions. TABLE OF CONTENT Page INTRODUCTION…………………………………………………………………….2 WHAT IS MARKETING?............................................................................................3 RELATIONSHIP BETWEEN MARKETING DEPARTMENT AND OTHER DEPARTMENTS IN MAKING MARKETING DECISIONS…………………….4
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MANAGEMENT (HONS.) HTM2232 SALES AND CUSTOMER RELATIONS MANAGEMENT ASSIGNMENT NAME : TAN KHAI XIN I/D : 0302483 BATCH : BH 5 GROUP : 8 LECTURER: LEE SOO SIAN SUBMISSION DATE: 31 May 2013 INTRODUCTION CRM is the information industry abbreviation for customer relationship management which is commonly used to describe a business-customer relationship that ultimately focuses on understanding the customer as a business strategy. Apart from that
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