Sprinkles Red Velvet Cupcakes Yields 15 insanely delicious cupcakes Ingredients: 1 1/3 cups all-purpose flour 3 Tbsp cocoa powder 1/2 tsp baking soda 3/4 cup salted butter‚ firm but not cold* 1 cup + 2 Tbsp granulated sugar 2 large eggs 1 Tbsp red food coloring 2 tsp vanilla extract 1/2 cup whole milk 1 tsp distilled white vinegar 1 recipe Cream Cheese Frosting‚ recipe follows Directions: Preheat oven to 350 degrees. In a mixing bowl‚ whisk together flour‚ cocoa powder and baking
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Lynx is a brand of male grooming products‚ owned by Anglo-Dutch company Unilever who manufacture a range of products in the health & beauty‚ household cleaning‚ food and ice cream categories. Axe’s lead product is a deodorant body spray. The brand also includes deodorant sticks‚ roll-ons‚ anti-perspirants‚ aftershaves and shower gels. In most of the world the brand is named Axe; in Australia‚ New Zealand‚ Ireland‚ and the United Kingdom it is named Lynx due to conflicts regarding the
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release the first fragrance for women. Because of the new fragrance‚ AXE wants to demostrate what will happen when men and women both use deodorant that attracts persons out of their leage from the other sex. According to AXE this will cause chaos in the world‚ as you can see in the commercial. |PRODUCT CATEGORY: Deodorant body spray |Brand: AXE
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defined through its strengths ‚weakness ‚ opportunities and threats. The term SWOT is the analysis known as the scanning of any corporation to measure its performance for future. This paper discusses a marketing plan of Arimount’s new product sshhh! deodorant and briefly discusses the top three competitors. A Marketing Plan The concept of marketing is to deliver products to consumers with the ability of making an impact that meets the needs of profitability. Keller (2012) states marketing is about
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products‚ the image of a woman comes into our minds immediately. However‚ in the deodorant segment in India‚ men have overtaken the women with a significant lead. In fact‚ of the Rs 1‚400-crore deodorant market‚ the male segment contributes Rs 1‚000 crores‚ pegging the male to female ratio at 70:30. Greater usage of deodorants among Indians can be attributed to greater awareness of hygienic practices and affluence. Deodorants are used by both men and women in the middle and upper classes and with greater
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UNIVERSIDAD PANAMERICANA ECEE INTERNATIONAL APPLIED MARKETING “FINAL PROJECT INTERNATIONAL COMPANY: COLGATE” TEACHER: MIB. ALEJANDRA TENORIO NOGUEZ TEAM: ALEJANDRO ARRIOLA PRIETO 0110839 SAMUEL ÁVILA ROBLES 0149603 JONATHAN ARMANDO BELTRÁN DE LEÓN 0152133 JOSÉ ANTONIO RODRÍGUEZ GARCÍA 0147021 HASSAN ALEJANDRO SILVA VARELA 0151929 ALEJANDRO VARGAS TARACENA 0141442 MAY 13‚ 2012 I. Colgate a. Reasons for choosing the company. Colgate is known as a worldwide company
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MARKETING ASSIGNMENT PART-2 DEODORANTS The Positioning Statement For today’s youth who are bustling with a Go-Getter attitude‚ who want to be active and fresh during the long and tiring hours of the day and night‚ across seasons‚ Y-X is a deodorant that provides instant freshness with just a spray that stays with you 24x7. Its not only targeted at youth by age‚ but for those who are 18-25 by heart. It is one stop solution to fragrance related blues. Unlike the
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The first advertisement I chose was published in 1945 the advertisement shows a man’s shaving kit with the logo “FOR THAT AMERICAN FEELING OF WELL BEING”. The second advertisement I chose was published in 2010 this advertisement is for a man’s deodorant with the logo “Residue is Evil STOP IT”. The Old Spice advertisements capture men by reaching out to their needs and giving them the ideal of what they should smell like. The first advertisement is focused mainly on the product‚ which is the first
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Hannah Dee III-Wisdom CN 8 June 24‚ 2012 Title: The Feasibility of Lemongrass Essence as Air Freshener Background Information: Air fresheners are consumer products used in homes or commercial products used in restrooms that typically emit fragrance. Air fresheners introduce fragrance into the air of interior spaces either
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Sara Lee Corp. in 2011: Has Its Retrenchment Strategy Benefitted Shareholders? Assignment Questions 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? Sara Lee corporate strategy was to implement acquisition strategies which would enlarge their geographical coverage in order to expand into new business classes. When the company started it was a small wholesale distributor of several items: coffee‚ tea and sugar and over time
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