1. Micro Environmental The microenvironment consists of five components. The first is the organization’s internal environment—its several departments and management levels—as it affects marketing management’s decision making. The second component includes the marketing channel firms that cooperate to create value: the suppliers and marketing intermediaries (middlemen‚ physical distribution firms‚ marketing-service agencies‚ financial intermediaries). The third component consists of the five types
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Business Environment Analysis Background Environmental analysis is a systematic process that starts from identification of environmental factors‚ assessing their nature and impact‚ auditing them to find their impact to the business‚ and making various profiles for positioning. A common process of environmental analysis or scanning is discussed in the following section. Environmental Analysis Process A business manager should be able to analyze the environment to grasp opportunities or face the threats
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Environment & HealthBecause of the permanent interaction between man and his environment‚ our health is to a considerable extent determined by the environmental quality. As a consequence‚ environment and health are closely related. The environment in which we live‚ work and relax‚ is determining for our health and well-being. Physical‚ as well as chemical and micro(biological) factors in the environment can have repercussions on our health‚ both physically and mentally. The World Health Organisation
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influences: • welfare legislation • employment law • health and safety • consumer protection PESTEL ANALYSIS FOR A BRAND Political Adidas policy is to control and monitor hazardous substance to protect human healthand environment one of those is to eliminate PVC making progress in findingsubstitutes like polyurethane‚ ethyl vinyl‚ silicones thermoplastic rubber. Adidas also provide training sessions on employment standards and HR systems‚ health and safetyis important for
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Impact of Demographic Trends to Indian Economy: An Excerpt INTRODUCTION India has made incredible progress with its economy ever since its independence‚ whereby after the economic tsunami in 2009‚ it has been frequently quoted as a likely contender of economic superpower even to the extent of overtaking China. This paper serves to understand the importance of demographic trends of India in shaping Indian economy‚ as well as the part that the unique caste system and religion have to play in the
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Components of business environment On the basis of extent of intimacy with the firm‚ the environmental factors may be classified into different levels or types. There are broadly two types of environment‚ the internal environment‚ i.e. factors internal to the firm and the external environment i.e. factors external to the firm which have relevance to it. The internal factors are generally regarded as controllable factors because the company has control over these factors; it can alter or modify such
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Analyzing the General Environment Select three categories to analyze‚ from the list of the major forces that comprise the macro/general environment. Macro environment are external factors that have a direct impact on the organizations strategy and decision making. Those factors are uncontrollable. For example‚ some of those factors are: change in interest rates‚ change in cultural tastes‚ government regulations‚ social condition‚ technological changes‚ and natural forces. Those factors are usually
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Middlesex University‚ Dubai Business Environment Individual Assignment Company Name: UK Commercial Property Trust Limited’s Date: 18/12/2012 Word Count: 1379 Outline The establishment of UK Commercial Property Trust happened in 2006 at St. Peter Port‚ in the Channel Islands (UK). Ignis Investment Services Limited runs and manages the company. The company invests in a portfolio of diversified‚ commercial properties in the United Kingdom through its subsidiaries. Its portfolio
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CHAPTER TWO EXTERNAL ENVIRONMENT ANALYSIS At the end of this chapter‚ the student should be able to: 1. Understand the processes for an environmentally conscious organization. 2. Know the importance of SWOT analysis in analyzing both external and internal environment. 3. Understand the different segments of the external environment known as the general environment. 4. To find out how the strength of the company’s competitive forces are congruent with the industry’s through the five-forces
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Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis‚ a pest analysis or a pestle analysis. The purpose of the Macro Environment Analysis is to identify possible opportunities and threats to your industry as a whole that are outside the control of your industry. There are many factors in the macro-environment that will affect the decisions of the organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change
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