Demographic environment The phrase demographic environment is composed of two words‚ demographic which in turn comes from demography and environment. Demography is the study of the human population living in an area‚ their age‚ jobs‚ income‚ spending habits‚ ethnicity‚ and gender and so on. In terms of marketing and business‚ this study of human population actually leads to an identification of the potential customers. Businesses employ quite a few methods to identify potential customers for their
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Jewels 3 Micro environment 3 a) Customer. 3 b) Supplier. 3 c) Competitors. 3 d) Marketing intermediate 4 Macro environment 4 a) Political 4 b) Economic 4 c) Technology 4 Libresse 5 Micro environment 5 a) Customer 5 b) Company 5 c) Competitors 5 Macro environment 6 a) Cultural. 6 b) Economic 6 c) Natural 6 d) Demographic 6 Fair & Lovely 7 Micro environment 7 a) Company 7 b) Customer 7 c) Public 7 d) Competitor 7 Macro environment 8 a) Cultural
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Mac Donald’s Company 1) Economic Environment Even with current economic condition‚ M’cDonalds remains optimistic. According to Business Times (2009)‚ “McDonalds Malaysia expects its delivery service business to jump 40 per cent this year as its new call centre can handle more orders.” They invested over two million ringgit for setting up the new call center. In addition the Managing Director Azmir Jaafar‚ said the company “plans to invest 8 million ringgit this year to open between 15 and 20 new
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Introduction McDonald Corporation is the world’s largest chain of hamburger fast food restaurant. There are over 30‚000 McDonald’s restaurants in more than 100 countries and served an average of 50 million customer daily. A McDonald restaurant is operated by either a franchisee or by the corporation itself. The very first McDonald was open in Singapore in 1979 and today there are over 120 McDonald restaurants across the island which served 1.2 million customers weekly. McDonald employs around 9
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Case Study: The Nonmarket Environment of McDonald’s 1. Characterize the Four I’s. The author of the text‚ Business and its Environment‚ illustrate the characterization of nonmarket environments of a business firm by the analysis of the Four I’s which are identified as follows: issues‚ interests‚ institutions‚ and‚ information. In the case study‚ excerpts of some of the nonmarket environmental factors which faced the company were explained. By characterizing the Four I’s‚ a management analysis
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does globalization impact international business? What’s the future of international business? This paper‚ through conceptualizing the significance of globalization for international business and explore core concepts of the international business environment‚ will answer the above questions. Globalization can be described as a process by which the people of the world are unified into a single society and functioning together. This process is a combination of economic‚ technological‚ socio-cultural
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Oester MAN 432 Small Business Management The overall environment of a company includes Demographic Trends‚ Socio-cultural Forces‚ Economic Forces‚ Technological Forces‚ Political and Legal Forces‚ Global Forces. All of them effect the business strategic decision. But many of the forces will have different effects on the company and influences small businesses in many ways. Demographic Trends are the most evident and predictable force. But‚ demographics are often over looked or not well understood. For
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Demographics 2013 Contents Week 1 – Introduction of Demographics 4 Six Interrelated Macro environmental Forces 4 Key Demographic Trends 5 Economic conditions 5 External Macro environment 5 Competition 5 Social and Cultural Forces 7 Industry Life Cycles 8 Political and Legal Forces 8 Fiscal and Monetary policy 8 Week 2 – Basic Demographic measures 10 Basic Demographics Measures 10 Descriptive Statistic methods 10 Types of Data 11 Comparing and Evaluating Data 12
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Summary: Population Demographics The world is having a demographic shift that will restructure societies‚ economies and markets in the future. According to United Nations forecasts‚ the world population will either stabilize or peak around 2050 (Rob Norton‚ 2010). For the past centuries‚ the population was at an ever-accelerating rate. However the population will stop increasing because of decreasing birth rates as nations advance economically. The world’s population‚ especially in developed countries
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1-2: “McDonald’s Expands Globally While Adjusting Its Local Recipe” Discussion Questions: 1) McDonalds has a mixed global marketing strategy that combines Globalization and the ability to act local. Globalization refers to developing a marketing strategy as if the world is a single entity and to sell the same product with same promotion‚ same packaging all over the world regardless of geographic‚ demographic‚ political‚ social and cultural differences. McDonald’s global marketing strategy refers globalization
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