growth in the luxury car market in India is much more than mere market dynamics in a particular car segment. It is a reflection of the changing lifestyle of the affluent class in the country. Luxury car majors in India - Mercedes-Benz‚ BMW and Audi put together have around 85% market share. The German car brand Mercedes-Benz had first-mover advantage as it had started operations in India in 1995 and there was no direct competition in this category. So‚ it remained ‘Numero Uno’ luxury car brand in India
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INTRODUCTION:- A Luxury car is a styled‚ luxurious automobile intended for comfort and satisfaction of its owner or driver‚ sacrificing passenger space‚ cargo capacity and other practical concerns for the sake of style. The luxury cars are very expensive and its price range is above Rs 20 lakhs. Hence these cars are affordable and are preferred by high income group. A Luxury car segment is one which is packed with extra dose of luxury features‚ designed with perfection and beauty for a guaranteed
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DETERMINANTS OF DEMAND The determinants of individual demand of a particular good‚ service or commodity refer to all the factors that determine the quantity demanded of an individual or household for the particular commodity. 1) INCOME Income is one of the factors that affect the demand for a given product. Normally‚ we expect that as one’s income rises (falls)‚ the demand for a product will rise (fall). Because we normally expect this to be true‚ a good for which this statement
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Determinants of Demand The concept of Determinants of Demand has coined from the Economics. The financial section of the world is the transient one. With the change of situation‚ it also changes its phase. Based on this‚ the curve of Demand changes its position in the Demand Graph. By seeing the curve lines in the graph‚ economists can determine the present demand background in the financial arena. Starting from unlocking the demands of a country’s financial background to any particular firm’s
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DETERMINANT OF DEMAND AND SUPPLY Determinants of Demand Demand curve shows the relationship between price and quantity demanded. The determinants of demand are income‚ price of other goods‚ tastes and preferences‚ expectations about future prices and incomes‚ taxes and subsidies. a) Income Income is a key determinant of demand. If the income level for a society rise‚ the demand for goods sure will increase. For example‚ when individuals’ income rises‚ they can afford to buy more goods (either
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Industry Overview A luxury car is any car costing greater than $30‚000. Companies such as BMW‚ Mercedes‚ Lexus‚ Cadillac‚ and Lincoln sell high-end vehicles. The luxury car industry accounts for about fifteen percent of the United States car market. Not only do luxury car dealers sell new high-end vehicles‚ but they also sell used vehicles. Most luxury car dealerships provide excellent customer relations and take pride in their service management and repair services. The luxury car industry can be divided
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Movement along the demand curve: There are many factors determining demand- the prime one being price. Price and quantity are the two components which form the demand curve. Any change in these two variables doesn’t cause a shift in the demand curve but a movement along what is already existent. When prices vary‚ quantity is altered. Usually‚ applying the law of demand‚ more will be consumed when prices drop and vice versa. When more goods are consumed due to a drop in prices there is an expansion
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Determinants of Supply and Demand If the demand for corn increases due to its use as an alternative energy source‚ soybean would become useless‚ more so the price for corn would increase because it may be limited since it would be its only demand. Like the old saying demand goes up‚ so does price. As price goes up‚ demand goes down‚ forcing equilibrium. If there is a decrease in soybean supply due to less farmland for soybean production‚ everything is based on a give and take‚ so someone has
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German Luxury-Car Makers Look Beyond Home Market BMW to expand Plant in U.S.‚ Daimler Will Boost Investment in China Venture By William Boston and Neal E. Boudette Updated March 28‚ 2014 2:56 p.m. ET A new BMW X4 is unveiled last Friday at the BMW manufacturing plant in Greer‚ South Carolina as the Germany luxury auto maker announced a $1 billion expansion for the plant. Associated Press German luxury car manufacturers BMW AG and Daimler AG have unveiled plans to spend billions on new car factories
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COMPREHENSIVE CASES Case 1 Running the Numbers: Does It Pay? (Download the data sets for this case from www.cengage. com/marketing/zikmund or request them from your instructor.) Dr. William Ray‚ a research consultant‚ has received a government grant of $75‚000 to fund research examining how aspects of a student’s college experiences relate to his or her job performance. Senator B. I. G. Shot is being lobbied by his constituents that employers are discriminating against people who do not like
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