Types of forecasting There are two major types of forecasting‚ which can be broadly described as macro and micro: Macro forecasting is concerned with forecasting markets in total. This is about determining the existing level of Market Demand and considering what will happen to market demand in the future. Micro forecasting is concerned with detailed unit sales forecasts. This is about determining a product’s market share in a particular industry and considering what will happen to that market
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Week 2 : Demand‚ Supply and Elasticity - Quiz Top of Form Time Remaining: 1. (TCO 2) A demand curve (Points : 1) shows the relationship between price and quantity supplied. indicates the quantity demanded at each price in a series of prices. graphs as an upsloping line. shows the relationship between income and spending. 2. (TCO 2) Which of the following will not cause the demand for product K to change? (Points : 1) A change in
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QUALITATIVE FORECASTING METHODS Qualitative forecasting methods are based on educated opinions of appropriate persons 1. Delphi method: forecast is developed by a panel of experts who anonymously answer a series of questions; responses are fed back to panel members who then may change their original responses a- very time consuming and expensive b- new groupware makes this process much more feasible 2. Market research: panels‚ questionnaires‚ test markets‚ surveys‚ etc. 3. Product life-cycle
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mb Event Market affected by event Shift in supply‚ demand‚ or both. Explain your answer. Change in equilibrium Frozen orange crops in California Orange juice Supply (left)—Not as many available oranges to offer consumers. Price will increase and quantity will decrease. Hurricanes in the Gulf Coast Tourism Demand (left) because not as many people are going to want to travel there due to the Threat of hurricanes and the damage from a hurricane will make less availability of hotels. Price
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Industries Bath & Plumbing Products Co. and changed its name to Jacuzzi Brands in 2003. Wilkins Regulatory Company specializes in producing and selling high quality plumbing products‚ fire production‚ municipal waterworks and irrigation customer markets. The main products commercialized are Pressure Vacuum Breakers (PVBs) and Fire Valves. Although they provide these various products‚ Wilkins gains the majority of their revenues from general plumbing (50%) and irrigation demands (25%). Sales experienced
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Forecasting Assignment There are many forecasting methods including seasonal‚ Delphi‚ technological and time series. Depending upon the situation‚ one may work better for a company than another. In describing forecasting‚ Amara and Salanik (1972) offer the following: Forecasting is: a statement about the future:‚ a probabilistic statement about the future: a probabilistic‚ reasonably definite statement about the future: a probabilistic‚ reasonably definite statement about the future‚ based
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Summary ‘’Competitive advantage through specialty franchising’’ by John F. Preble and Richard C. Hoffman Franchising marketing strategy that plays a big role in the domestic and internationals markets. The two trends fueling franchising are: growth in the service sector and the fast pace of today’s society. In the fast pace of today’s society‚ consumers are increasingly pressed for time‚ which means that they seek for faster and more efficient ways of getting goods and services‚ without losing
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Sales Forecasting Sales potential is larger than sales forecast. Reason:- • Company do not have sufficient production capacity to capitalize on full sales potential. • No good distributive network. • Limited financial resource. • Company’s being more profit oriented than sales oriented. Sales forecast is depended on how much amount of resources can sell if it implements a particular marketing programme. Sales Forecast Methods:- 1) Qualitative method a) Expert’s opinion. b) Survey
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Australia’s‚ supply and demand factors largely determine the dollar’s equilibrium price. The exchange rate is sensitive to changes in both demand and supply‚ which can cause changes in the equilibrium exchange rate. Another factor‚ which can affect the supply and demand of Australian dollars‚ is intervention in the market by the Reserve Bank of Australia. DEMAND The demand for Australia’s currency in the foreign exchange market (Forex) is a derived demand. It is derived from the demand for a country’s
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QUESTION 1 The demand for the apartments around that particular area will be relatively inelastic. When demand is relatively inelastic‚ a large amount of change in the price will still cause a small amount of change in the quantity. Assume that if there is a large amount of decrease in the price‚ it will only cause a small amount of increase in the quantity because the demand is relatively inelastic. Thus‚ the demand curve will be steeper. The factors that will cause the demand to be relatively
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