Marketing Spring 2011 Assignment 1 Essay: Needs‚ Wants‚ Demands Instructor: Dr. Kim Chung Made by: Sarmoldayev Miras ID: 20090401 Almaty 2011 Outline: I. Introduction II. Needs‚ Wants‚ Demands 1. Hierarchy of Maslow a. It’s implementation in KZ 2. Wants a. Reflects your needs and wants or marketing shapes your needs and wants? 3. Demands III. Conclusion Needs‚ wants‚ demands According to the Maslow’s hierarchy person needs not
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Ethics For Nike‚ labor and human rights continues to be a top priority and corporate concern. Ethics is essential in crisis communication. Nike’s sweatshop labor crisis demonstrates the importance of ethics. To defend its practices and public reputation during this crisis‚ Nike responded to allegations in ethical ways‚ employing truthfulness and transparency‚ disclosing their corporate social responsibility statements‚ including a fair employee treatment and a labor report‚ and commissioning
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because of culture influence. Demands Demand is want backed by buying power‚ human being have unlimited wants but resource are limited in the world. Its not possible that each human being get the desire things in the world. Wants are wishes of human‚ buying power will convert these wants to demand. For Example: Willingness to buy BMW is want but if you have the buying power then it becomes demand. Manager and marketers always focus on people wants and demands to do that they conduct in depth
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Questions: 1. Consider the market for eggs. For each of the events listed here‚ identify which of the determinants of demand or supply are affected. Also indicate whether supply or demand increases or decreases. Then draw a diagram to show the effect on the price and quantity of eggs. A. The price of grain that is fed to hens falls. B. The price of bacon falls. C. A new study is released that indicates that eating eggs is hazardous to one’s health. D. The number of egg-producing farms falls.
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instances that you ran out of sacks of flour? Yes 10 No 2 5. How often does it happen? Once a week 3 Twice a month 7 Monthly 0 Never 2 6. Are you willing to try other kind of flour specially made of banana? Yes 10 No 2 Demand Analysis A total of 12 respondents (Bakeries and Pastry Shops) took part in the survey conducted by the proponents of the project. After gathering and recording all the data needed‚ it shows that 42% of the respondents order sacks of flour daily
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AGGREGATE DEMAND - the total spending on goods and services in a period of time at a given price level C + I + G + (X – M) C = Consumption o The total spending by consumers on domestic goods and services ▪ Durable goods: used by consumers over a period of time (i.e. cars‚ computers‚ mobile phones) ▪ Non – durable goods: used up immediately or over a short time span (i.e. rice‚ toilet paper‚ newspapers) o Causes of change in consumption ▪ Changes in income –
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Availability of competitors’ products - Price of substitute products - Incomes of potential customers There are several essential factors that impact the demand for iPads‚ these are: price of the product (internal variable)‚ price of substitute products‚ and incomes of potential customers (external variables). As the primary principle of the demand function stated‚ that if price of a certain product or service increases‚ the quantity of that same product will decrease. Most‚ if not all‚ customers make
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I didn’t understand what happened The landscape for energy has become very complex over the last decade. Growth in global demand is causing a strain on traditional fossil fuel supply - oil‚ gas and coal‚ particularly oil‚ which remains the most economic fuel for transportation. Concerns about climate change are driving investment and efforts into technologies that can lead to alternatives to fossil fuels - wind power‚ hydro-power‚ geothermal‚ carbon capture and sequestration. The recent tragedy in
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affecting consumer demands & types of hospitality products 2.1 Seasonality 4 - 5 2.2 Price 6 - 7 2.3 Location 8 - 9 2.4 Contemporary issue 10 - 11 Section 3 - Conclusion 12 Section 4 - References 13 - 14 Appendix 1 & 2 15 SECTION 1 - INTRODUCTION In the highly changeable hospitality world‚ there are different types of hospitality products which are based on different consumer needs and demands. Besides‚ any
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NIKE - Organisational Changes NIKE‚ Inc. (NYSE: NKE) announced today that Charlie Denson‚ NIKE Brand President since 2006 and a 34-year veteran of the brand‚ will retire in January 2014. In conjunction with Denson’s decision to retire‚ the Company also announced strategic changes in its executive management team as part of the Company’s long-term organizational strategy to align the business to continue to drive growth. The changes reflect the Company’s focus on the consumer by accelerating innovation
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