create value for customers and build strong customer relationships. (Kotler & Armstrong‚ 2010).Nowadays‚ the competition among airline industries is very challenging as more low-cost airlines were blooming. Besides that‚ they were also facing the challenges from those well-known airlines such as MAS. Therefore‚ a research regarding AirAsia- World’s best low-cost airline was conducted in order to investigate the company. The main objective for this assignment is to evaluate the effectiveness of
Premium Low-cost carrier Airline Marketing
network with neighboring countries in an effort to develop an open-skies agreement and grant landing rights to Air Asia. This worked to the advantage of the company now it could penetrate a bigger market and target a wider pool of customers. 2. Low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable
Premium Tony Fernandes Low-cost carrier
Kapitalbedarf: Durch die Möglichkeit des Flugzeugleasings oder -rentals ist der für Anfangsinvestitionen benötigte Kapitalbedarf verhältnismäßig gering [+] Reputation: Die Markenidentität und Käuferloyalität der im Markt befindlichen Legacycarrier und Low-Cost Carrier (LCC) behindern nicht den Eintritt neuer Konkurrenten [+] Regulierung: Nach der Deregulierung 1978 ist der Markt offen; die staatlichen Sicherheitsanforderungen sind nach 9/11 stark gestiegen [+] Vertriebszugänge: Durch die Nutzung des Internets
Premium
I EXECUTIVE SUMMARY Airline industry nowadays already have a lot of player that bring the industry to the fierce competition‚ the competition not only in one country anymore‚ it competition with the world player. From the full service carrier until the low cost carrier‚ no one can avoided the competition‚ it’s about competing or die. Low Cost Carrier in airline industry begin more famous start since 36 year ago by southwest airline‚ which now is the third largest airline in the world. AirAsia from
Premium Low-cost carrier Airline Southwest Airlines
Multimedia University BRM8014 Advanced Marketing Case Writing The Low Cost Carrier Model - Air Arabia Student Name: Abdelbaset Queiri Student ID: 1111800065 1. Introduction Amidst the global crisis in the airline industry‚ figures from the International Air Transport Association (IATA) report that actual passenger traffic worldwide has increased 5.9% from the previous year for the period Jan-Sep 2006. Alarmingly‚ the Middle East has shown the strongest
Premium Airline Low-cost carrier Southwest Airlines
The Low Cost Airline: AirAsia A study of opportunities‚ challenges and critical success factors LGT 3007 Air Transport Logistics Introduction History of low cost airlines The low-cost concept became a moneymaker in the United States‚ where it was pioneered in the 1970s by Southwest Airlines‚ the model for budget carriers elsewhere like Ryanair and easyJet in Europe. Definition of low cost airlines A low cost airline generally has many features that differentiate it from the traditional
Premium Airline Low-cost carrier Southwest Airlines
Proceedings of the 13th Asia Pacific Management Conference‚ Melbourne‚ Australia‚ 2007‚ 431-436 Competitive Strategy for Low Cost Airlines Hongwei Jiang RMIT University‚ Australia Abstract The aim of this paper is to identify challenge faced to Low-Cost Carriers (LCCs) or Low-Cost Airlines and provide new insights into the development and competitive strategy for LCCs. LCCs are still a relatively new phenomenon in Australia since Virgin Blue and Jetstar came to the market. There are over 30 LCCs
Premium Low-cost carrier Southwest Airlines Airline
1 Summary Low-cost carriers have been established for many years. A model for a low-cost airline is described‚ derived from the operations of several such carriers. The models followed by the three main low-cost carriers in the UK‚ Ryanair‚ easyJet and Go are then outlined. The impact of the differences between these models is then assessed to see how they affect the cost base and productivity of the airlines. Finally‚ it is suggested that Ryanair’s model is most suited for the current conditions
Premium Ryanair Low-cost carrier Airline
Survival Of Low Cost Airlines In India Do We Need New Strategies?? Introduction The liberalization of aviation industry in India has precipitated the boom for domestic & international passenger carriers. The domestic passengers & cargo traffic recorded a growth rate of 20% & 8.5%. The Airport Authority of India manages total 119 airports in the country which includes 7 international airports‚ 94 airports & 28 civil enclaves. The four airports are under PPP Greenfield airports i.e. Delhi
Premium Airline Low-cost carrier
study - Low cost airlines History of low-cost airlines The idea of LCC originated in the US. Founded in Dallas Texas on June 18‚ 1971 by Herb Kelleher‚ Southwest Airlines offered tickets that worked out to be cheaper than a car or coach ride. It is the fourth largest US airline in terms of domestic customers carried annually. It has been profitable every year since 1973. Low cost airlines in India But a booming economy‚ a congested and crumbling train network and the emergence of low-cost
Premium Airline Marketing Low-cost carrier