The parent company of American Airlines (AA) says it will cut around 15% of its workforce. American Airline which filed for bankruptcy protection‚ also wants to make changes to its staff pensions. The airline lost about $884m and more in the first nine months of 2011. AMR’s chief executive‚ Thomas W Horton said in a letter to his employees "We are going to use the restructuring process to make the necessary changes to meet our challenges head-on and capitalise fully on the solid foundation we’ve
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Alaska Airlines ran its business satisfied with complacency and dependent on customer loyalty and goodwill (Avolio‚ Patterson‚ & Baker‚ 2015). While Alaska Airlines was thinking the business could sustain this practice‚ many changes were occurring that would have a ripple effect and adversely affect the airline (Avolio‚ et al.‚ 2015). One executive stated it started as far back to 1999 when the airline was succeeding despite themselves due to fortuitous fuel costs and a good economy” (Avolio
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Dennis Marriott Strategic Management Fall 2011 Sky West‚ Inc. 1. The dominant characteristics of the U.S. regional airline industry are they are mostly controlled by larger airlines or have a contract with them to secure flights. . Most regional airlines are there for smaller communities to access a flight to the major hubs. Most of the regional airlines service to major airports‚ so they are connected or part of a servicing contract with national airlines‚ who in turn are part of the operations
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Aeropostale Inc. Company Analysis: Overview‚ History and Current Structure Davenport University Aeropostale Inc. Company Analysis: Overview‚ History and Current Structure Aeropostale Incorporated is a “mall-based” retail store chain that caters to 14 to 17 year old young women and men who are interested in “casual apparel and accessories (Aeropostale Inc. Corporate‚ n.d.). According to Aeropostale website‚ a Privacy Policy
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American Airlines Report Background on American airlines American Airline was the largest airline in the United States with an operating income of $801 million on revenue of $8.55 billion. Before 1978‚ America was regulated by Civil Aeronautics Board (CBS). However‚ after 1978‚ Airline Deregulation gave freedom to enter and exit routes as well as alter fares. Current Issues With this‚ competition increased significantly and they faced challenge to reduce labour cost and enhance productivity.
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VRIO ANALYSIS Barney and Hesterly (2006)‚ describe the VRIO framework as a good tool to examine the internal environment of a firm. They state that VRIO “stands for four questions one must ask about a resource or capability to determine its competitive potential: 1. The Question of Value: Does a resource enable a firm to exploit an environmental opportunity‚ and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a
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SUBJECT: JetBlue Airways Key strategic issues faced by JetBlue Airways JetBlue Airways was established in USA as a low-cost domestic airline carrier. The company started operating as a point-to-point carrier‚ providing quality customer service at competitive prices. Basically‚ the main strategy of JetBlue is to offer its clients a combination of low fares and product differentiation. In terms of strengthening its market positions‚ the following key strategic issues
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China Southern Airline is the world’s sixth-largest airline measured by passengers carried‚ and Asia’s largest airline in terms of both fleet size and passengers carried. It is also the fourth-largest airline in the world in domestic passenger traffic and the sixth-largest in scheduled domestic passenger-kilometres flown Marketing Strategy 1. Maintain marketing share. 2. Expanding marketing structure‚ increase market share‚ identifies new customers‚ open up new routes‚ and stimulate visitors
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Fundamentals of Service Marketing Lehrstuhl für ABWL und Dienstleistungsmanagement Prof. Dr. Jens Hogreve Case Study JetBlue: High-Flying Airline Melts Down in Ice Storm Wirtschaftswissenschaftlichen Fakultät Ingolstadt‚ Katholische Universität Eichstätt-Ingolstadt Team 7: Gerhard Jonas‚ Chackalayil Joseph Franklin‚658667 Liu Ying‚ Alina Klose‚ 387911 Question 1 When building up the airline JetBlue‚ CEO David Neeleman
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Case Analysis: JetBlue 1. What are the most strategically important internal resources and capabilities? JetBlue’s internal resources and strategy has set them apart from the major airline companies as well as regional airline companies. JetBlue uses a Hybrid Carrier model that gives the airline company a niche in the industry by allowing low cost to the customers without depriving them of a full service flight. JetBlue’s has differentiated themselves by providing travelers with snacks and beverages
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