Faculty of Business and Information Technology Assignment Cover Sheet Programme: Bachelor of Applied Business Studies Lecturer Name: ____TENE‚ Kingi_______________________ Paper Number and Name: _____________________________ 341 Marketing Strategy_______________________________ Assignment Title____Assessment 3______________________ Due date: ____27‚ Apr‚ 2011______________________ We‚ as the members of Group ___ [indicate your Group number]‚ certify that this is our own work and
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INTRODUCTION According to palmer (2004; 576)‚ “the marketing mix refers to the choices available to a company or organization regarding the promotion or marketing of its product or services. Usually this process involves considerations regarding where the marketing will take place‚ the product or service‚ the customers‚ and the best way to carry out the promotion as a whole.” The marketing mix is not based on any theory‚ but on the need for marketing managers to breakdown their decision making into
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The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively‚ a company can plan a promotion for the right product‚ at the right price‚ and to get it to their chosen market‚ in the right place. Now look at the 4Ps in more
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Marketing Mix Mkt 421 December 17‚ 2012 Scott Raasch Marketing Mix One of the traditionally used marketing tools by the firms to achieve its marketing objectives is the “Marketing Mix.” For growth and survival of an organization the marketing mix plays a vital role. A proper and carefully evaluated mix of these elements enables the marketer in achieving a consensus between the expectations of the target customers and the organizational objectives. Elements
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of Contents Contents Pg. No 1.0 Company Background 1.1 Description of the product 2 3 2.0 Buyer Decision Making Process 2.1 Characteristics of Buyer’s Behaviour 5 8 3.0 Marketing Mix 3.1 4P’s and 7P’s of Marketing 3.2 Marketing mix strategy 3.3 Marketing Mix for Apple’s product 9 9 11 12 4.0 Conclusion 14 5.0 References 15 1.0 Company Background Apple Inc.‚ previously Apple computer‚ Inc.‚ is
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A WINTER PROJECT REPORT ON "EMPLOYEE SATISFACTION IN ORGANIZED RETAIL SECTORS (VISHAL MEGA MART)" Submitted To: DEPARTMENT OF MANAGEMENT COLLEGE OF MANAGEMENT AND COMPUTER APPLICATION‚ MORADABAD In Partial Fulfillment of the Requirement of the Degree of Master of Business Administration (MBA) SESSION: 2012-2013 TEERTHANKER MAHAVEER UNIVERSITY MORADABAD Guided By – Mr. Tusshar Mahajan Associate Professor TMIMT‚ TMU
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The marketing mix is often considered as the center of a marketing strategy. It is defined by Kotler and Armstrong (2010:84) as ‘the set of controllable‚ tactical marketing tools that the firm blends to produce the response it wants in the target market.’ These tools are; Product‚ Price‚ Place and Promotion‚ which are commonly known as the ‘4 Ps.’ A combination of these four components offers the ability to create a successful marketing mix that will produce the desired results. This essay will first
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analysis and marketing mix analysis. In terms of the marketing mix‚ as an important concept in the subject of business studies‚ it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product‚ price‚ promotion and place” (Marcousé and Surridge et al.‚ 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool‚ and it is possible that business will fail if the marketing mix is not
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Marketing 101 Understanding the Marketing Mix Concept – 4Ps August 5‚ 2014 | Martin | 17 Comments Marketing is simplistically defined as ‘putting the right product in the right place‚ at the right price‚ at the right time.’ Though this sounds like an easy enough proposition‚ a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark‚ a promising product or service can fail completely and end up costing the company substantially
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The marketing elements center around four distinct functions‚ sometimes called the Four Ps: product‚ place‚ price‚ and promotion. These combinations of marketing elements are used in a selling a product. These functions are considered in planning a marketing strategy‚ and any one of these Ps enhanced‚ deducted‚ or changed in some degree in order to create the strategy‚ this are necessary to be efficiently and effectively to sell a product. The combination of the four controllable variables of Product
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