Dell Brand Audit Brand Inventory History Dell Computer was founded as PC’s Limited in 1984 by Michael Dell. It is one of the largest hardware manufacturers and computer corporations. Dell Computer mainly develops‚ sells and supports computers and related products and services. Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer-sales within the industry behind the Hewlett-Packard Company. The company
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Dell case Based on Ali Farhoomand’s “Dell: Selling Directly‚ Globally (2007) Introduction Dell’s business model has been the key element of Dell’s growth in revenue and reputation. It was innovative‚ cost reducing and effective with customers. Since the foundation Dell grew rapidly and did not appear to look back until 2007 when they lost their spot as the number one computer vendor in the world. This report will identify the key elements of Dell’s strategy and explain why it was a success in
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described as highly competitive according to Porter;s five forces model. Dell‚ Inc. has experienced tremendous growth since Michael Dell founded the company with only $1‚000 in his University of Texas dorm-room. Today‚ Dell has global revenues of nearly $50 billion and employs more than 55‚000 individuals. Despite this tremendous growth‚ the organization has remained committed to its core values. The “Soul of Dell” creates an ethical framework in which people are the common thread which links
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Introduction to Dell Michael Dell founded the company Dell to offer network servers‚ workstations‚ storage systems‚ Ethernet switches‚ desktops‚ and notebook PCs after successfully selling his computers to customers directly in Texas. Over the course of three years his sales volume warranted the opening of an international sales office in 1987. In 1988 he began selling to large customers including several government agencies and Dell became a publicly traded company. Dell made the bold decision
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Dell Computer Corporation Embry Riddle Aeronautical University October 6‚ 2012 Dell Computer Corporation The Dell Computer Corporation was founded in 1984 by Michael Dell from his dorm room at the University of Texas at the age of 19 with $1000. The original name of the company was PC’s Unlimited. The corporation was started with a simple premise as its basic foundation: so that personal computers could be built and sold directly to customers and by doing this‚ Dell could address their specific
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Recommendations (1) Dell has to keep their simplicity into business models instead of creating it in complete way. (2) Dell should take serious consideration about their customer service in online marketing platform‚ not only providing many kinds of user engagement but they have to maintain it as well. (3) Dell should be more creative into their design features customization to attract more customers. Strengths 1. Good business model 2. Low inventory cost 3. High market shares 4. Customizable
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DELL ONLINE V. KASTURl RANGAN and MARIE BELL are with Harvard Business School. Y. K a s t u r i Marie Rangan Bell Professor V. Kasturi Rangan and Research Associate Marie Bell prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain facts and data in the case have been disguised. Copyright © 1998 by the President and Fellows of Harvard College. To order copies or request
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Table of content 1. Introduction………………………………………………………………………………….3 2. The business model………………………………………………………………………….3 3. The original business model and human resource management…………………………….4 4. The strategic transformation at Dell…………………………………………………………5 5. The effect of the strategy transformation on Dell’s HRM…………………………………..8 6. Major challenges in the future……………………………………………………………..10 7. Recommendations………………………………………………………………………….11 8. Conclusion…………………………………………………………………………………13 9. Appendix…………………………………………………………………………………
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Situation Statement Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s‚ Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently‚ the PC industry is facing inconceivable worldwide competition‚ and Dell is gradually losing their competitive advantages by using its direct model in critical business segments
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MANAGEMENT SUBMITTED BY INFORMATIVE ABSTRACT This case study is based on the supply chain management of two notable PC manufacturing MNCs‚ Hewlett-Packard and Dell. The objective of this case study is to compare the effectiveness of the standardized process followed by HP to the innovative process of Dell‚ The Direct Model. DESCRIPTIVE ABSTRACT A comparative case study was done between two electronics giants Hewlett-Packard (HP) and Dell.inc‚ on their supply chain management
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