Positioning with Perceptual Mapping Software Today’s Agenda 1. Positioning & Perception Review 2. Perceptual Map i. ii. Interpretation Techniques and Software i. Attribute-based ii. Similarity-based Positioning อ. ภัทรพร สกุลคู 3. Conjoint Analysis Software for Preference Analysis 4. Software Demonstration 1 2 Marketing Review 3 C’s Positions in the mind ตัวอยาง Company Customer วิจัยตลาด Competitor หางสรรพสินคาหรู เบียรไทย ดืมแลวรูสึก ่ ภาคภูมิใจ The
Premium Factor analysis Positioning
Introduction and background of Report The tooth paste industry is one typical model of an oligopoly meaning that it is dominated by a small number of major firms such as Colgate-Palmolive‚ Procter and Gamble and GlaxoSmithKline(Aquafresh) (Industry structures 17. 2008.).The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste‚ mouth fresheners toothpaste or economic toothpaste. This is just
Premium Marketing Product differentiation
Current Trend in Computer Industry and How the World Would Become after 5 years from now. Introduction Kim: Hello and welcome to Computerworld.com. Today my partner‚ Avril and I will discuss about the current trend in computer industry. We are also going to predict what the world would become after 5 years from now based on the trend in computer industry nowadays. Avril: Before discussing any further about the topic we really need to understand what is “Computer Industry”. Therefore here is a short
Premium Cloud computing Computer Hard disk drive
Summary of Dell Computers Value Chain Analysis Primary Activities Inbound Logistics Here goods are received from a company’s suppliers. They are stored until they are needed on the production/assembly line. Goods are moved around the organization. Dell relies mostly on its highly reliable supplier‚ where Dell streamlines its operation and relies on its computer monitor supplier to ship directly to the customer. As long as its supplier retains its leadership position‚ Dell would collaborate with it
Premium Personal computer Computer
classic‚ loyal Dell customer‚ Sreeja Kapoor is now conflicted between her company’s relationship with Dell and its need for large complex server solutions. Satisfied with the existing Dell support relationship for PCs‚ entry-level servers‚ and networking equipment‚ Kapoor is apprehensive about Dell’s ability to provide the level of extensive‚ high touch support for the larger server products. Critical to her decision to purchase mid-range and high servers and support services from Dell is the reliability
Premium Service Service system Personal computer
HKU575 ALI FARHOOMAND DELL: OVERCOMING ROADBLOCKS TO GROWTH You don’t get a big result if you don’t challenge people with big goals. - Kevin Rollins‚ president and CEO‚ Dell1 In spring 2005‚ Dell‚ Inc. (“Dell”)‚ the world’s largest personal computer (PC) maker‚ announced a new goal: to reach US$80 billion in annual sales by 2009. The goal was fairly ambitious for Dell‚ which at the time had revenues of about US$49 billion.2 In an effort to meet its goals‚ Dell had woven together a broad
Premium Personal computer Marketing Supply chain management
Dell Computers: A Case Study in Low Inventory When managers discuss low inventory levels‚ Dell is invariably discussed. Hell‚ even I’ve mentioned Dell on this site. So why all the commotion? Has their low inventory REALLY helped out that much? In short‚ yes. This article is primarily going to discuss how much it helped. This article will not discuss how they achieved such high inventory turns using a state of the art just in time inventory system. Reasoning behind need for lower inventory
Premium Inventory Personal computer Kevin Rollins
THE DELL DUDE CONNECTS WITH PC BUYERS Every so often an advertising character jumps out of the television screen and into the hearts of consumers. A few years ago it was “Stuart”—the geeky‚ red-headed know-it-all who appeared in commercials for online stock trading company Ameritrade—who struck a chord with viewers. The latest ad spokesperson generating the buzz is “Steven‚” the lovable blond surfer dude who gives expert advice to people shopping for a home computer. The “Dell Dude” is played
Premium Personal computer Computer
BUSINESS RISK EVALUATION FOR DELL COMPUTER CORPORATION OPERATIONAL ANALYSIS: For the fiscal year ending February 2008‚ Dell’s net revenue totaled $61.1 billion‚ and its net income was $2.9 billion. The company’s total assets valued $27.561 billion‚ with cash and equivalents making up the largest portion‚ which totaled $7.764 billion. The company’s cash flow in operating activities was $3.949 billion‚ and had approximately 88‚200 total employees‚ including around 82‚700 regular employees and 5‚500
Premium Generally Accepted Accounting Principles Strategic management Income statement
The Indian ICT industry Enabling Global Competitiveness and Driving Innovation with Equitable Growth A DV I S O RY Foreword from CII The Indian ICT Industry has witnessed excellent growth in the past two decades. Capitalizing on its advantages of talent pool‚ lower cost of operation and the innovative remote delivery model‚ India has established itself as a global leader in the ICT sector. Today‚ India is clearly acknowledged as the global services hub. However‚ the industry today is facing
Premium India Information technology Business process outsourcing