Audience Analysis COM 285 November 6‚ 2010 Audience Analysis “Audience analysis gives you the tools you need to shape your product and your message” (Locker & Kienzler‚ 2008‚ p. 41). When presenting the company’s quarterly sales information it is important to evaluate the audience so that you can tailor the message to their needs. Considering the characteristics of the audience; the more you know about the audience‚ the more you can focus your presentation on what they need to know. You
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Communication is one of the most important skills that an individual can possess when presenting to a group of people. The audience should always be focal point of the presenter as communication is an important foundation and can often determine the success or failure of a message being received. When communication is done properly it can build respect and trust between groups and help identity the issues at hand. The presenter must have a good understanding of the audience’s culture in order to
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Audience Analysis Paper Brittany Grigsby Business Communications/COM/285 May 17‚ 2010 Geri Markley Audience Analysis Paper The key to approaching your audience is to first know them. First‚ know their characteristics; know what communication channels to use‚ the diversity of the audience‚ and most of all how would you ensure your message is effective. Identification of Audience Characteristics Before conducting a meeting you should consider the audience’s characteristics.
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AUDIENCE ANALYSIS For my audience analysis I decided to conduct a survey and research statistics on the topic of recycling for people in my class. The survey I conducted included 13 class members. The results of this survey were as follows: 61.54% of my classmate are male‚ 46.15% of all my classmates do recycle once in a while‚ 75.00% of them believes that recycling preserves our resources and protects wildlife‚ 62.50% of them don’t recycle because they think that it is too hard to do it‚ 5 out
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bama’s speech points up an important fact: Good public speakers are audience-centered. They know the primary purpose of speechmaking is not to browbeat the audience or to blow off steam. Rather‚ it is to gain a desired response from listeners. Being audience-centered does not involve compromising your beliefs to get a favorable response. Nor does it mean using devious‚ unethical tactics to achieve your goal. As with Barack Obama‚ you can remain true to yourself and speak ethically while adapting
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Audience Analysis According to Engleberg and Daly (2005)‚ [a]udience analysis [is] the ability to understand and adapt to listeners‚ separates good speakers from great ones and is critical to improving your presentation. A thoughtful‚ deliberate analysis of the audience and their likely responses to your presentation can help you plan what to say and how to say it (p. 101).” Audience analysis is imperative to be able to relate to and understand your audience and their motives. Knowing your audience
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Discussion Starter 1 What is audience analysis? What methods are available for tailoring a presentation to a target audience? The dictionary describes audience analysis as follows: "In composing an essay‚ report‚ speech‚ or argument‚ the process of determining the values‚ interests‚ and attitudes of the intended audience." It involves the gathering of information regarding the audience to ensure that what is contained in the speech/presentation is appropriate for that audience. Factored needed to help
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Audience Analysis Paper Does the thought of putting together a quarterly sales presentation to stakeholders give you nightmares? Well‚ a sales presentation doesn’t have to be that way! Developing quarterly sales presentations requires analysis and research of one’s audience. In particular‚ a recipe for good a sales presentation would start by identifying the characteristics of each audience‚ choosing the appropriate communication channel for each audience‚ addressing extraordinary elements
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Effective Commemorative Speech Paper President Ronald Reagan’s speech regarding the tragic disaster of the space shuttle Challenger in 1986 was an emotional speech expressing empathy and inspiration. The speech honored the seven astronauts who lost their lives and also offered hope to those who continue to explore space in the future. Several expectations from President Reagan’s speech was achieved. According to Lucas (2011)‚ when delivering a commemorative speech‚ the main purpose is for the speaker
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Week two Assignment: Audience Analysis Paper May 10‚ 2010 Audience Analysis Paper In any business people will work with others that have different lifestyles and backgrounds. Many have different attitudes‚ beliefs‚ and values that come with diversity in an organization. This essay will address a situation where a person has to present quarterly sales information at a meeting. The group of people includes: managers‚ customers‚ salespeople‚ and skateholders. The essay will focus on communications
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