CONSUMER BEHAVIOR 1.Consumer Orientation: A group of actions taken by a business to support its sales and service staff in considering client needs and satisfaction their major priorities. Business strategies that tend to reflect a customer orientation might include: developing a quality product appreciate by consumers; responding promptly and respectfully to consumer complaints and queries; and dealing sensitively with community issues 2.Learning: Measurable and relatively permanent change in behavior through experience
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A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services Mihir Dash* and Jacob Alexander** This study analyzes the impact of different promotional programs on the brand-switching behavior of students with respect to premium flight services to determine the ‘optimal promotional mix’ that service providers should offer. This study uses the Markov brand-switching model in combination with game theoretic techniques to find the optimal promotional mixes
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CHAPTER 6 COST BEHAVIOR TYPES OF COST BEHAVIOR PATTERNS 1. Variable Cost 2. Fixed Cost 3. Mixed / Semi-variable Cost Cost Structure – the relative proportion of fixed‚ variable‚ and mixed costs found within an organization or firm. 1. Variable Cost - its total dollar amount varies in direct proportion to changes in the activity level. Example: Number of Trucks Radiator Cost per Total Radiator
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Attribution theory: an important tool for understanding and managing goal oriented organization behaviors. Attribution theory is known as the effective way which helps us to assume that people’s behaviour is caused by internal or external situational factors. This essay is going to discuss about the key elements of attribution theory and the relationship between them. In addition‚ the way of attribution theory process works in organizations are also mentioned. Also it considered how attribution
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overstated on that may make lose confident of the employees Some managers are exaggerating in doing the walking around strategy which lead employees to feel they are being spied on and it also may lead to loss the confident from some employees and it may decrease their innovation to their job. The action which can be doing by the managers is minimize doing these strategy like give them some tasks from time to time and
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Hypothesis: Practicing Ethical behavior improves business operations Abstract This paper discusses about how observing ethical behavior in the workplace develops or improves business operations. It delves into the workplace culture and introduces the positive and negative ethical practices that affect its processes. It also points out the research gathered about the codes of conduct and behavioral standards that contribute and further advance the company’s undertaking. Ethical behaviour
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Motivation Defined • The forces within a person that affect the direction‚ intensity‚ and persistence of voluntary behaviour • Exerting particular effort level (intensity)‚ for a certain amount of time (persistence)‚ toward a particular goal (direction). Drives and Needs • Drives (primary needs‚ fundamental needs‚ innate motives) – Neural states that energise individuals to correct deficiencies or maintain an internal equilibrium – Prime movers of behaviour by
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1. How would you differentiate between organizational buying and individual buying? Taking the example of purchase of a computer for your personal use and for organizational purposes‚ explain the differences. Answer : Definition of organizational buying: Webster and wind define organizational buying as follows: ‘Organizational buying is a complex process of decision making and communication‚ which takes place over time‚ involving several organization members and relationship with other
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isn’t one way or another to be able to ensure ethical behavior in any business all the time. There are things that can be done to help encourage and increase the likely hood of a business acting ethically all the time. The two strongest influences for ethical behavior in the professional world are the regulations that are set by the government and committees like the SEC (Securities and Exchange Commission)‚ and to have good ethical behavior being modeled from top management (lead by example). The
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consumer’s buying decision behavior b. Complex buying behavior c. Dissonance d. Variety 4. The buying decision process a. Introduction of buying decision process b. The buying decision process c. Evaluation of alternative d. Purchase decision e. Post purchase behavior 5. Theoretical frame work a. Consumer involvement theory 6. Consumer behavior models a. Introduction and Intergradations of three models b. Hierarchy needs of consumer behavior model c. Consumer behavior model d. Lens model 8. Nike’s
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