------------------------------------------------- Decathlon in China Decathlon is a French manufacturer and retailer of sporting goods‚ established in 1976. It provides to customers a wide range of products (clothing‚ shoes but also equipments) for more than sixteen different kinds of sports‚ from beginners to professionals. Through the years‚ Decathlon expanded its business abroad and in 2009‚ Decathlon had become the second top ranking sports retailer in Europe in terms of global sales. In addition to Europe‚ Decathlon had started
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Name: Mariam Najeeb Case Analysis: Decathlon China Problem Statement:- In the upcoming executive meeting Aaron Zhou the e-commerce department head has to persuade the CEO to dedicate more resources towards social media in order to increase online sales short term and market share in long term. So how can decathlon china use social media effectively to attract more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social Media
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COMM 5307 Introduction to Marketing Management Case DECATHLON CHINA: USING SOCIAL MEDIA TO PENERATE THE INTERNET MARKET Student Name: Lin‚ Yuxiang Student ID: 0313388 Instructor: Ron Mulholland Date: March 10th‚ 2015 Executive Summary In the current competitive market environment‚ Decathlon needs to attract consumers and increase market share by using social media. In addition‚ coping with the fierce market competition and effectiveness of social media used in this measure are also
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2013 [DECATHLON CHINA: USING SOCIAL MEDIA TO PENETRATE THE INTERNET MARKET] CASE 2 INDIVIDUAL REPORT K 603 – Information Systems Table of Content: Executive Summary 2 Key Issues 3 SWOT Analysis 5 Porter’s Five Forces 6 Strategic Alternatives 7 Recommendations 9 Implementation Strategy 10 Additional Costs
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INTERNATIONAL HUMAN RESOURCE MANAGEMENT [pic] Simona Chelaru Lucian Moisuc MaryamEL ALAMI Cluj Napoca 2013 DECATHLON 1. Why we choose Decathlon? Have you ever been to Polus Center Cluj? It’s impossible not to see the big sign of the store Decathlon. Even though you don’t need something from the store‚ you enter just to take a look. You see nice people smiling‚ asking if you need any help‚ they also have a nice machine
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2006-2007 [pic] Abstract : For ten years‚ the name Decathlon stands out as the European leader on the market of the retail trade of sporting articles. The group Decathlon‚ has about maintained this leadership thanks to a long-term growth and a strong management policy‚ shows innovation in diverse sectors‚ dashing into the creation of lines of technical clothes and sport wear as well as in sports equipment. However‚ the competition on this sector increased for some years with
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Table of content Introduction............................................................................................................................................. 2 1. Competitive environment ............................................................................................................... 3 1.1. 1.2. 1.3. 1.4. 2. Pestel ....................................................................................................................................... 3 Porter five forces
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Problem: Decathlon is failing to maintain customer focus with the social media marketing strategy it is currently deploying. Analysis: Prior to the social media invasion‚ Decathlon succeeded quickly in China by adopting an effective marketing strategy that was compatible with their targeted customer groups. For example‚ it used less TV and instead adopted a “word of mouth” marketing strategy by using outdoor billboards in populous areas and organizing outdoor events and contests. Even though the
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“Decathlon China will be able to increase its sales above industry growth rate” Decathlon produces and sells a wide range of sport products and the company is the largest sporting goods retailer in Europe. Also‚ the company has grown into a large multinational corporation. In the past‚ Decathlon relied on traditional media to promote its brand. In contrast to the competition‚ Decathlon has fewer resources to TV advertising campaigns and has not used high profile celebrities as spokespeople. The
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well. On the car ride home‚ however‚ my parents gave me a stern talk about why my response did not fall into the “socially acceptable rules for conversation”. Images from past events flooded into my mind- me‚ frozen in front of judges in Academic Decathlon; me‚ silent when asked to pray- my problem transcended conversation: it was a fear of speech. For three
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