Attitude Measurement Using Scales (Methods of Data Collection Used in Quantitative / Descriptive Research) Session Coverage • Measurement and Scaling • Different types of Scales – – – – Nominal Ordinal Interval Ratio • Classification of Scaling Techniques • Single V/S Multiple Item Scales • Methodological Limitations STAGES OF THE MARKETING RESEARCH PROCESS Problem Discovery and Definition Helps in Taking Decisions Formulation of Approach Conclusions and Report Research Design
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Individual Integrative Paper- ORGS 5100.3S A Critical Review of Corporate Social Responsibility- The Niger Delta Business Case Judith Idemudia ABSTRACT This paper contains a critical review of the concept of Corporate Social Responsibility (CSR)‚ which is one of strategy being adopted by businesses to address some of the challenges they confront in their external environment. This paper examines various arguments from proponents and critics of CSR. In addition‚ this paper examines the case of
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the Academy of Marketing Science‚ http://www.springerlink.com/content/6033un5271751271/ (Accessed: 23rd August 2008). ________ and Robert J. Crawford (2006)‚ “The Wal-Mart Supply Chain Controversy‚” Journal of Business Ethics Education 3‚ 143-164. 28 Spar‚ Debra L. and Lane T. La Mure (2003)‚ “The Power of Activism: Assessing the Impact of NGOs on Global Business‚” California Management Review 45 (Spring)‚ 78-101. Suchman‚ M. C. (1995)‚ “Managing legitimacy: Strategic and institutional approaches‚”
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BSTR/363 IBS Center for Management Research Carrefour’s Misadventure in Russia This case was written by P. Indu‚ under the direction of Vivek Gupta‚ IBS Center for Management Research. It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. License to use for the MBA Program‚ Group J‚ Icfai University Tripura. Licensed to print 1000 copies‚ 02 August‚ 2011. License
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as Marlowe’s The Passionate Shepherd to His Love‚ which evoked a memorable reply from Sir ’Walter Raleigh . | "The Passionate Shepherd to His Love" is a pastoral poem written by Christopher Marlowe in the late sixteenth century. According to Dr. Debora B. Schwartz‚ Pastoral is a term that comes from the Latin word for (Schwartz). This poem was set in a shepherd’s field or dwelling. The only information that we have about the speaker is that he is a shepherd and
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MBA – 612 -22 Summer Semester Dr. Kevin Schieuer Wall Street Journal Group 3 Project Group Members: Ann Marie Johnson Kyle Korbel Andrew Nicolarsen Rodney Rahl William Rogers WSJ Assignment: Group Three - Executive Summary The Wall Street Journal (WSJ) is an important tool used in the business world‚ worldwide. The publication covers a wide array of financial‚ economic‚ and political issues affecting businesses‚ investors‚ and individuals around the world. The WSJ is printed Monday
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http://www.slideshare.net/udayansikdar/failure-of-subhiksha# SUBHIKSHA Subhiksha was started by R. Subramaniam‚ an IIM A & IIT Chennai alumnus in 1997 Investment of around Rs 4-5 lakh. Theme‚” why pay more when you can get it for less at Subhiksha.” Discount store at prices lower than other retail outlets PORTFOLIO Fruits‚ Vegetables‚ Groceries‚ Madicines‚ Mobille phones An IIM A graduate‚ who wanted to join Ponds‚ ended up joining Citibank but quit the bank after 15 days and then worked
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Table of Contents Introduction 2 Brief Summary of India 2 Part 1: India Porter’s National Diamond Analysis 2 1. Factor Conditions 2 1. Opportunities 2 1.1 Transportation System 2 1.2 Cost Advantage 3 1.3 Lack of Clean Drinking Water as an Opportunity 3 2. Threats 3 2.1 Institutions and government regulation 3 2.2 Labour Market 3 2.3 Poor Water Quality 3 2.4 Poor health situation 4 3. Demand Conditions 4 3.1 Demand for Food Retail in India 4 3.2 India Potential Declining Economy 6 3.3 Related and
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Market Entry in Eastern Europe “Sainsbury Looks East for Inspiration” [pic] Date: 23/02/09 Author: Vivek Mistry‚ Head of New Market Development Distribution List: The Sainburys’ Board of Directors Abstract: The main findings show that Slovenia is a democratic country‚ and one of the most liberal in Eastern Europe. The country’s economy is stable and growing‚ and compares well when compared to the European Union. The report shows the size of the Slovenian retail market and identifies
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are sequestered to a deliberation room to decide whether the teen is “guilty” or “not guilty” in the stabbing death of his father. At the heart of the deliberations is to prove that the teen is “guilty beyond a reasonable doubt” and the twelve men spar in this film for one and one-half hours in a New York City court deliberation room on a very hot‚ summer day. (Lumet‚ S. (Director). (1957). 12 Angry Men (Motion Picture). United States: MGM Studios – Video DVD) Some of the jurors are uncomfortable
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