Final Exam Notes The classifications of products are: * Business products: * A product used to manufacture other goods or services‚ to facilitate an organization’s operations‚ or to resell to other consumers. * Consumer products: * Product bought to satisfy an individual’s personal wants. The types of consumer products: * Convenience products: * Are relatively inexpensive and require limited shopping effort. * Shopping products: * Are of two types: homogeneous
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Principles of Marketing Study Guide Mid-term Exam Fall 2012 Chapter 1 1. What is Marketing? a. The activity‚ set of institutions‚ and processes for creating‚ capturing‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. It requires thoughtful planning with an emphasis on the ethical implications of any of those decisions on society in general. 2. Marketing requires Product‚ Price‚ Place and Promotions decisions
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Compiled by A.K.Asokan. (E-mail:asokanak@hotmail.com) Page Nos.1 of 16 WIDE AREA NETWORK Local Area Network can be easily understood since typically every office has a LAN. One could personally see the switches connecting various computer nodes and may be a router to which the switches are connected. Also we can see the Network Interface Card (NIC) at the back of the computer where we plug in the cable with the RJ45 connector‚ the blinking light etc. on the card. (Sometimes when it is not
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CGC-1D1 Exam Notes Geography Levels of Geography • Me → personal space • Local → Oshawa • Regional → Durham • Provincial → Ontario • National → Canada • Worldwide → Global Five Focus Areas for Geographers 1) Why things are located where they are. 2)Geographical systems; that shape our world. 3) Interactions between people and the environment within they live. 4) Global Connections; between regions and other countries. 5) Special tools and skills geographers use (like mapping
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Exam prep! Questions and answers Chapter 9. Unit 10 1. Name the different learning styles? (5) * Visual learner – seeing * Auditory learner – hearing * Kin aesthetic learner- Moving * Tactile learner- touching * 2. What makes up ones learning style?(5) * How do you take in information- visually‚ kin aesthetically or additive. * How do you organize and process information- dominant right or left brain‚ which processes analytically or globally. * Which
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Misrepresentation Step 1. Determine whether the meaning of the representation is false or not – objective test Step 2. Three possibilities of a misrepresentation: 1) It is a term of the contract; 2) It constitutes a collateral contract; 3) Does not acquire contractual status at all. Step 3. Results: 1) Rescission of the contract; 2) Damages in tort (if the tort of deceit or the tort of negligence can be made out) Smith v Lane & House Property Corp This case deals with the situation
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2. Behavioural segmentation - Zero Based Planning –each imc plan should begin with a clean slate rather than a copy of what has previously been done. 8 step process: a) Identify target audience: Analyse customer and prospect segments and determine which target. B) Analyse SWOTs – determine success of the MC functions and media used C) Determine MC objectives – what marketing communication programs should be accomplished d) Develop strategies and techniques – which mc strategies will be used and
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Employment and Industrial Relations Law Notes Employment and Industrial Relations Law Notes – S1/2007 Table of Contents Topic 1 – Australian Labour Laws .................................................................................................. 6 What are labour laws? ...................................................................................................................... 6 The development of labour laws in Australia .............................................
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1st Semester Exam Review Questions English 4 SELECTIONS FOR TESTING 1. Beowulf 2. “Sir Gawain and the Green Knight” 3. Canterbury Tales “Prologue” 4. “The Pardoner’s Tale” from CT 5. Sonnets 6. Elements of Style author’s names Terms (know by definition‚ characteristics or example). 1. Kenning: two-word poetic renamings of people‚ places‚ and things such as the kenning whales’ home for the sea ex from Beowulf: “I have come so far
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Sociology Notes Vocabulary: 1. Sociology- the study of human society and collective human behavior 2. Sociological Imagination- the ability to see the connections between our personal experience and the larger forces of history. 3. Social Institution- is a complex group of interdependent positions that‚ together‚ perform a social role and reproduce themselves over time. Ex: Duke University was once Normal College but changed its name but is still the same institution Ex: Legal systems‚ primary
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