OUR LADY OF FATIMA UNIVERSITY College of Hospitality & Institutional Management Valenzuela City A Restaurant Practicum Report On Coral Way Avenue‚ corner Seaside Boulevard‚ SM Mall of Asia Complex TRAINING PERIOD: - 06/03/2013
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Management A Resit Introduction This report will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched
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Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction The hotel industry grew with travel‚ as people needed places for shelter and food along the routes they travelled‚ whether by land‚ water or air. The hotel industry is‚ therefore‚ one of the oldest endeavors in the world. (Andrews‚ 2009) Owners of the hotel realized that a customer has their own demand in services and facilities‚ that is why they developed what the hotels are offering before through what are the customer’s needs. The Hotel
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manager‚ currently been in position lest that 6 months and still learning the company targets and focus in the market. Currently Travelodge is undergoing their biggest remodelling in their hotels in order to gain back the customers lost to Premier Inn their biggest competitors in the low budget market‚ due to the poor quality in customer service and the quality of service in the previous years. 2. Description of the marketing mix Marketing mix is refer as creating the right product
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Examining existing marketing strategies and tactics of Travelodge Existing marketing strategies: “Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However‚ marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution
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www.travelodge.co.uk] Travelodge Hotels Limited is a private company operating in the hotels and hospitality industry throughout the United Kingdom. Branded simply as Travelodge‚ it is the second largest in the budget hotel sector (behind Premier Inn) and third biggest hotel chain in the UK by number of bedrooms (31‚600 at the end of 2010[1]) Travelodge Hotels Ltd is under separate ownership from the Travelodge chain of the United States. Travelodge UK 2 Company history Forte In the
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Executive summary The purpose of this business strategy report was to analyze the internal and external environment of Ibis hotel and made recommendations to improve its generic strategy based on business-level and corporate-level strategy. According to analyzing the Ibis hotel’s internal environment‚ both tangible and intangible resources of the hotel were better than other economic hotels‚ because the facilities and equipment were in good conditions. Meanwhile‚ the Ibis hotel won many awards
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Divisions C3201229 1.0 Premier Inn 3 1.1. Target Market 3 1.2. Mission Statement 3 1.3. Business Mix 3 2.0 Yield Management 4 2.1. Performance 4 2.1.1. Occupancy 4 2.2. Promotional Packages 5 3.0 Recommendations 6 4.0 Bibliography 7 Premier Inn Premier Inn is a chain of budget hotels belonging to the Whitbread Group PLC. It is the market leader in budget hotels; there are 466 Premier Inn hotels throughout the UK with approximately
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Grope-7 Letter of Transmittal: Mrs. Nowshin Sumiya‚ Faculty Principles of management Amirican international University-Bangladesh. Bonani‚Dhaka. Dear Maam‚ As agreed in our July 18 contract‚ we are submitting the attached report entitled’’ Online hotel reservation systems’’. This report examines the problem of hotel reservation.When we make tour in our country.We also discussed on the hospitality’s of all hotels are not same as the internet views.Also discussed on‚very few of those
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Introduction Travelodge was the first budget hotel brand to launch in the UK in 1985‚ when it opened on the A38‚ in Barton under Needlewood. Since those early days‚ Travelodge has undergone a radical transformation‚ opening more than 500 hotels (over 37‚000 rooms)‚ and moving from being a roadside hotel chain to become one of the UK ’s largest‚ fastest growing and most highly recognised budget hotel brands. More than 16.5 million people stayed with Travelodge last year and 90% of reservations are
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