[pic] CONTENT 1. To start with 2. Database Marketing a. Consumer Data b. Business Data 3. Difference between direct marketing and database marketing 4. Why database marketing is increasing so rapidly? a. Greater use of market segmentation b. Emphasis on service and customer relationship management c. Changes in media d. Changes in distribution structure and power e. Lifestyle and demographic trends
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Innovations in Practice Volume 9‚ 2010 Database Security: What Students Need to Know Meg Coffin Murray Kennesaw State University‚ Kennesaw‚ GA‚ USA mcmurray@kennesaw.edu Executive Summary Database security is a growing concern evidenced by an increase in the number of reported incidents of loss of or unauthorized exposure to sensitive data. As the amount of data collected‚ retained and shared electronically expands‚ so does the need to understand database security. The Defense Information Systems
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Database Design Scenario Currently a school uses a non-computerised database system to store the following information about its students: roll class‚ surname‚ first name‚ guardian ’s name‚ address‚ student ’s date of birth‚ gender‚ sport house‚ emergency-contact telephone number‚ mailing name‚ list of subjects offered‚ and subjects in which the student is enrolled. The system takes up a large amount of space‚ has many duplicated entries some of these with mistakes and it is time consuming
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SOFTWARE REQUIREMENTS SPECIFICATION(SRS) FOR AIRLINE DATABASE Table of Contents 1. Introduction 1.1 Purpose 1.2 Document Conventions 1.3 Intended Audience and Reading Suggestions 1.4 Project Scope 1.5 References 2. Overall Description 2.1 Product Perspective 2.2 Product Features 2.3 User Classes and Characteristics 2.4 Operating Environment 2.5 Design and Implementation Constraints 2.6 Assumptions and Dependencies 3. System Features 4. External Interface Requirements 4.1 User Interfaces 4.2 Hardware
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Migration of Databases – An XML Approach XML Database Migration is a project of migrating the existing databases into XML format. Conversion of databases to XML file format‚ the databases like Ms-Access‚ Oracle and MS-SQL‚ MySQL connects in the network or the oracle in the personal computer can be connected for the generation of XML code. Let us consider‚ user runs a firm with three companies with different database’s respectively. User planned to mingle the entire database’s of the firm in to
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Database Design Ryan K. Stephens Ronald R. Plew 800 East 96th St.‚ Indianapolis‚ Indiana‚ 46240 USA Database Design ASSOCIATE PUBLISHER Copyright 2001 by Sams Publishing EXECUTIVE EDITOR Bradley L. Jones All rights reserved. No part of this book shall be reproduced‚ stored in a retrieval system‚ or transmitted by any means‚ electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise‚ without written permission from the publisher. No patent liability is assumed with respect
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Principles of Distributed Database Systems M. Tamer Özsu • Patrick Valduriez Principles of Distributed Database Systems Third Edition M. Tamer Özsu David R. Cheriton School of Computer Science University of Waterloo Waterloo Ontario Canada N2L 3G1 Tamer.Ozsu@uwaterloo.ca Patrick Valduriez INRIA LIRMM 161 rue Ada 34392 Montpellier Cedex France Patrick.Valduriez@inria.fr This book was previously published by: Pearson Education‚ Inc. ISBN 978-1-4419-8833-1 e-ISBN
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CHAPTER 4 RELATIONAL DATABASES SUGGESTED ANSWERS TO DISCUSSION QUESTIONS 4.1 Contrast the logical and the physical view of data and discuss why separate views are necessary in database applications. Describe which perspective is most useful for each of the following employees: a programmer‚ a manager‚ and an internal auditor. How will understanding logical data structures assist you when designing and using database systems?</para></question><question
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ECO FRIENDLY DATABASE Varun Chauhan MBA Student‚ Delhi Institute of Advanced Studies Pranav Kharbanda MBA Student‚ Delhi Institute of Advanced Studies Vindhya Chhabra B.Tech Student‚ Delhi Technical University (IT) Sumit Jain MBA Student‚ Delhi Institute of Advanced Studies ECO FRIENDLY DATABASE ABSTRACT 2. GREEN DATABASE Database should utilize several modern hardware capabilities. The purpose
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1. MySQL is the world’s second most widely used open-source relational database management system (RDBMS). It is named after co-founder Michael HYPERLINK "http://en.wikipedia.org/wiki/Michael_Widenius"Widenius’s daughter‚ My. The SQL phrase stands for Structured Query Language. The default port of Mysql is 3306. The MySQL development project has made its source code available under the terms of the GNU General Public License‚ as well as under a variety of proprietary agreements. MySQL was owned
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