Innocent is the market leader in the £171 million smoothie market in the United Kingdom where it has a mammoth 71 percent market share. It started off very unconventionally when three entrepreneurs namely Richard‚ John and Adam started selling their smoothies at a Music festival in London and for feedback asked its customers to dispose their cups into two boxes “Yes” and “No” to help determine if they should quit their jobs to sell smoothies. With an overwhelming response to this experiment the
Premium Management Festival
Innocent Drinks (“Innocent”) should start the European expansion because it has the largest growth potential and best leverages the core competencies of the company. The structure of the chilled drink business in Europe‚ especially for smoothies seems to be an oligopoly. A few large players take the lion’s share of the market. As such‚ Innocent has the potential to achieve similar market share as in the UK by expanding to new European markets and using its strengths in dynamic marketing‚ branding
Premium Brand management Marketing
A data mining approach to analysis and prediction of movie ratings M. Saraee‚ S. White & J. Eccleston University of Salford‚ England Abstract This paper details our analysis of the Internet Movie Database (IMDb)‚ a free‚ user-maintained‚ online resource of production details for over 390‚000 movies‚ television series and video games‚ which contains information such as title‚ genre‚ box-office taking‚ cast credits and user ’s ratings. We gather a series of interesting facts and relationships
Premium Actor Data mining Film
Role Mining - Revealing Business Roles for Security Administration using Data Mining Technology Martin Kuhlmann Dalia Shohat SYSTOR Security Solutions GmbH Hermann-Heinrich-Gossen-Strasse 3 D 50858 Cologne [martin.kuhlmann|dalia.shohat] @systorsecurity.com Gerhard Schimpf SMF TEAM IT-Security Consulting Am Waldweg 23 D 75173 Pforzheim Gerhard.Schimpf@smfteam.de ABSTRACT In this paper we describe the work devising a new technique for role-finding to implement Role-Based Security Administration
Premium Access control Data mining
Terrorists are taught many different tactics to go about committing a terrorist attack successfully. A majority of people who become terrorists come from a lower class family. These terrorists learn a lot of different terrorism tactics at these camps that still exist‚ in places such as caves today. These people improve their family’s financial problems by going through with the attack‚ most likely a suicide attack. They recruit a certain type of person to be a terrorist as well. There are also
Premium Terrorism September 11 attacks Al-Qaeda
Multiple Linear Regression Data Mining for Business Intelligence Shmueli‚ Patel & Bruce © Galit Shmueli and Peter Bruce 2010 Topics Explanatory vs. predictive modeling with regression Example: prices of Toyota Corollas Fitting a predictive model Assessing predictive accuracy Selecting a subset of predictors (variable selection) Explanatory Modeling Goal: Explain relationship between predictors (explanatory variables) and target Familiar use of regression in data analysis Multiple linear
Premium Regression analysis
General Manager’s message General Manager’s message Targets and Scorecard Scope of the report Our sustainable development strategy and corporate governance Corporate governance and Sustainable Development management system Our economic contributions Case study: Training in high-value crop production boosts income‚ prepares farmers for Tampakan Project 24 Our people and their workplace 24 Employing locally 24 Employee training and education 25 Labor relations 25 Non-discrimination policy 28 29
Premium Sustainability
world has ever had‚ so how can be their followers could be terrorist In his time he has proved himself as an unrelentless person to every one‚ even with non muslims and he teaches the same to muslims to be so gratefull to all. An insurrectionist who kills a noncombatent is a guilty to islam‚ any kind of violence is a capital offence in the islamic laws so surley one can say that any one who is responsible for killings of innocent people is not a muslim and has denied to the words of Quran
Premium Islam Muhammad Qur'an
Case study: Jaeger uses data mining to reduce losses from crime and waste Leg of lamb is the most stolen item at Iceland. Thieves also like cheese‚ bacon and coffee. With the UK in recession‚ shoplifters appear to be switching their sights from alcohol‚ electric toothbrushes and perfume to food. Tesco‚ Marks & Spencer and Iceland have all reported an increase in shoplifting since the economy began to contract in the second quarter of 2008. Tesco alone caught some 43‚000 would-be thieves in the first
Premium Data mining Theft
DESCRIPTIVE DATA MINING ON FRAUDULENT ONLINE DATING PROFILES Pan‚ Jinjian A.‚ The University of New South Wales‚ School of Information Systems Technology and Management‚ Sydney‚ NSW 2052‚ jinjian.pan@cba.com.au Winchester‚ Donald‚ The University of New South Wales‚ School of Information Systems Technology and Management‚ Sydney‚ NSW 2052 d.winchester@unsw.edu.au Land‚ Lesley‚ The University of New South Wales‚ School of Information Systems Technology and Management‚ Sydney‚ NSW 2052‚ l.land@unsw
Premium Fraud Credit card fraud Online dating service