Article 2 * Corporate Reputation – the most important company asset? * The current widespread public backlash against business and its perceived unethical practices has left industry leaders scrambling to protect and nurture their corporate reputations. While the concept of business having to earn its’ social – as well as its legal- licence to operate‚ is now well-entrenched with the major business leaders around the world‚ many now find themselves having to incorporate the two sources
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The Importance of Reputation‚ Othello Everyone is responsible for their own reputation. Many people do believe that a reputation can make the best of you‚ while others would strongly disagree. In Shakespeare’s novel‚ Othello‚ the main antagonist‚ Iago‚ frequently express that his reputation is important to him. However‚ he represents just some of the many characters who care a great deed about their reputation. Other characters like Desdemona and Othello also demonstrate a high regard for
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« Every inhabited place on earth has a reputation » Anholt‚ 2011‚ p.7 A reputation according to the dictionary is “the estimation in which a person or thing is held‚ especially by the community or the general public”. A country communicates with the rest of the world and creates its reputation through what Anholt (2011‚ p.25) calls the six natural channels. He enumerates the different types of public relations as following: tourism promotion‚ export brands‚ policy decisions of the country’s government
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is carried out. Reputation is the general estimation in which a person is held by the public‚ as referred to by dictionary.com. Reputation is very important in Salem because public and private moralities are one and the same. Witchcraft plays a huge role throughout the book and if someone is being named a witch then that is a huge sin to Puritanism. Reputation is a huge key factor to even everyone?s daily life. As a young teenager in high school‚ a teen would like their reputation to be positive so
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Reputation management is the practice of monitoring the reputation of an individual or brand‚ addressing contents which are damaging to it‚ and using customer feedback solutions to get feedback or early warning signals to reputation problems.[7] Most of reputation management is focused on pushing down negative search results.[8] Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.[9] Some examples of websites where a company may conduct
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Shakespeare’s Othello is a play about reputation. The role of reputation is a major one as throughout the play we see the importance of how one is perceived. For some‚ to act in a certain way with self control ultimately leads them to strengthen their character and image. But for others it can be lost in a single action. The characters within the play struggle to keep their reputation for various reasons such as retribution or to keep a good name for themselves. Reputation can impair judgement in both ways
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In Arthur Miller’s famous play The Crucible‚ lies and accusations of witchcraft drive the village of Salem to uncover what each character values the most‚ that is reputation. Almost everyone in the play cares about their reputation. weather its with the village or with the lord. Reputation is on of the themes presented in the play. Abigail Williams‚ accused of being seen dancing with the devil‚ confesses her friends names to the court in order to save herself from being deemed a witch. She
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In the article‚ the author‚ Howard C. Culter‚ interview one of the greatest persons of nowadays‚ politician and spiritual leader of the Tibetan people‚ Dalai Lama. The theme of their conversation is how to improve someone’s work by finding a calling in it. All the ideas in the article are very clear and no doubtful‚ but still‚ to find a calling in your profession‚ the higher purpose‚ is not really hard; to understand‚ that you in general and your calling are truly helpful for the society and this
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MKT 301 Current Reading Assignment #1 Managing an Online Reputation Our generation’s lives revolve around the internet. Our every need can be fulfilled by the internet. We can get anything and everything such as answers to our questions‚ or ordering clothing and groceries‚ and social media. We turn to the internet for most of our answers because it is private and quick. Almost everyone can gain access to the internet which can be a very powerful tool for businesses if utilized in the right
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CORPORATE REPUTATION Definition Reputation is the opinion (more technically‚ a social evaluation) of the public toward a person‚ a group of people‚ or an organization. It is an important factor in many fields‚ such as business‚ online communities or social status. “If you lose money‚ you lose nothing” “if you lose health‚ you lose something” “if you lose character‚ you lose everything” Reputation is a subject of study in social‚ management and technological sciences. Its influence ranges
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