presence of Decathlon’s specific customer groups‚ and use of an effective marketing strategy by Decathlon to differentiate its product and maintain its place on the customer’s perceptual map. To illustrate this‚ Sina Weibo is known to have a massive number of mobile Internet users who are outgoing and while Decathlon’s success was due to positioning itself as a reliable product for young outgoing users‚ it used incompatible marketing techniques such as question and answer sessions with prizes thus resulting
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Out of the documentaries shown in class‚ I have decided to analyze the documentary Dakota 38. The film focuses on Native American riders who go on a long‚ perilous‚ journey 330 miles across South Dakota to Minnesota to go to exact spot where their 38 ancestors were hung. The purpose of this journey is to honor and remember the end of the Dakota War which is known to be the largest mass execution in United States history ordered by President Abraham Lincoln. In the beginning of the film it focuses
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F523 - SPRING 2013 BOEING CASE 1. What is the appropriate required rate of return against which to evaluate the prospective IRR ’s from the B ANSWER:The appropriate rate of return against which to evaluate the IRR is the risk-free rate‚ plus the market risk 1a. Please use the capital asset pricing model to estimate the cost of equity. At the date of the case‚ the 74 over T-bonds. Which beta‚ risk-free rate‚ and risk premium did you use? Why? Financing Components Debt Equity Market Values Weight
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The Dakota Access Pipeline is a 1‚172-mile-long underground oil pipeline that runs from North Dakota down to Illinois. The pipeline costs $3.8 billion and is owned by Texas-based Energy Transfer Partners LP. It is supposed to carry approximately 470‚000 barrels of oil a day and the pipeline makes that move in oil a more cost-effective and environmentally responsible manner. The plan is to construct it through the Standing Rock Indian Reservation. Those lands are considered sacred to the native people
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Many people would most likely feel conflicted if a very large pipeline was being built through their back yard. Some would even take action. In the article‚ “Native Americans Celebrate pause of North Dakota Pipeline‚ Vow to Fight on‚” the author‚ Dave Thompson‚ claims the Native Standing Rock Sioux Tribe feels the same way about their sacred land. However‚ through growing efforts the Native people of the local region of the pipeline’s construction to discontinue this pipeline they are making progress
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Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s‚ Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign‚ Intel mended the matter and made history in 1991. To become distinctive‚ it chose a name for its latest microprocessor introduction that could be trademarked‚ Pentium. The “Intel Inside” campaign was
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B Problem Statement Barbara Printup must determine the packaging for Metabical that will best capture the accurately forecasted demand of the target market. With many substitutes for weight loss in a variety of packages and price points‚ it will be important to create a package that can be priced in a way to both drive sales and continued use of the 12-week drug. Printup must also develop a pricing model to align with the packaging and the price expectations of the target market. Since this is
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Pionix Case Questions: Answers—International Finance 1. Why is Cain concerned by exchange rate fluctuations? Is she long or short? (A sentence or two.) Short in USD—she owes USD in 90 days. 2. Make up a small table showing the total CAD cost at the end of January of the required USD under three scenarios: the optimistic case that the cost per USD is CAD 0.90; the parity case that the cost per USD is CAD 1.00; and the pessimistic case that the cost per USD is CAD 1.10. See attached. 3. What
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assess the economic benefits of acquiring the Vulcan Mold-Maker machine. 1.What is the initial outlay? -The initial outlay is the Net Investment of $813‚296. 2. What are the benefits over time? - The benefits over time include higher quality products‚ lower scrap rates‚ which will save raw material costs. The company will employ twenty-five less workers which equates to lower costs in terms of managing‚ training‚ and insuring those employees. Lastly the foundry will create 30% more floor space
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and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand regional differences‚ hence the importance of international marketing. Organizations must accept that differences in values‚ customs‚ languages and currencies will mean that some products will only suit certain countries and that as well as there being global markets e.g. for
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