Certificate IV in Marketing PROJECT ASSESSMENT TYPED REPORT UNIT COVER SHEET BSBMKG408B - CONDUCT MARKET RESEARCH Student name Ameerah Baboolall Student No: 07849 ASSESSOR’S NAME AND TEACHING AREA: Certificate IV in Marketing I agree that the attached submission is my own work or the work of the group. I have kept a copy of this assessment I understand that my assessment may be selected for use in the College’s moderation audit processes‚ to ensure
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Good analysis of two practical cases of real businesses adopting e-business practices to compete more effectively. The emphasis may be on marketing‚ product development‚ pricing or customer relations. M2 Confused.com is a comparison website that operates in the UK and specializing in insurance and financial services. There are a lot of similar website which are confused.com competitors that all offer similar services with similar price comparison strategies specifically concerning insurance
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Unit 18 D1: EVALUATE THE MANAGEMENT OF A BUSINESS EVENT‚ MAKING RECOMMENDATIONS FOR FUTURE IMPROVEMENTS In this report I am going to I am going to be making clear judgements of how well we managed the fashion show. I am also going to be making informed recommendations as to how next year’s students could improve this for future events. Our main objective that my team and I have is to plan‚ organise and deliver a successful fashion show‚ so that we are able to raise as much money possible to give
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I will evaluate the effectiveness of the marketing techniques used by Cadbury. Overall the marketing techniques used by Cadbury have worked out extremely well‚ for every technique used‚ Cadbury have come out successful‚ they have made millions in profit. They continue to make lots of new products and gain more and more customers at the same time. Where Cadbury has used the marketing strategy of branding they have been massively successful‚ their logo is iconic‚ it is recognised worldwide‚ it is
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I have been set the task of (D1)”making a recommendation for a business/organisation considering going online”. The business that I have chosen is John Lewis. The aims and objectives of John Lewis are to: • Make profit to sustain its growth • Deal with its customers honestly • Contribute to the community • Conduct business relationships with integrity To achieve profit in an online environment they could create a website that allows people to browse through products‚ to also allow delivery
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C1 C2 5.3 1.8 0.4 A1 A2 A3 B1 B2 D1 D2 E1 E2 E3 *Figures in percentage This round of analysis has been conducted using data from IRS 2008 (round 20)*. We have drawn a sub-sample of 39‚441 5 THE NEW SEC SYSTEM DISTRIBUTION OF HOUSEHOLDS Urban New SEC System 13.2 12.9 11.6 12.6 10.2 7.6 9.8 8.6 5.1 4.7 2.6 1.1 A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3 Current Urban SEC system The current
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Unit 4‚ D1‚ Evaluate the appropriateness of business information used to make strategic decisions. Introduction: In this task I will be evaluating the appropriateness of business information used to make a strategic decision. In this part of the task I will be focusing on Tesco business. I will be talking about the importance in strategic decisions within Tesco and how they use the decisions for their business. Also I will be evaluating how the strategic decisions affect the financial performance
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1.0 Evaluation of the market research methods used by Barclays (D1) Barclays using testing as a research method was very efficient for them it allowed them to try a new product before they released it on the market. It gave them the first hand opinion of public views towards their product. From doing this Barclays was therefore able to get more vital data on their target market which are students. They would then be able to make various adjustments to the account to suit the students’ needs. In
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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sales meetings‚ trainings‚ budget meetings‚ marketing meetings etc. Telephone conversations are very useful as they are very quick and normally not very formal. Written communication‚ as it says‚ it is all about writing. In terms of general written communication there are many more different types of it‚ such as books‚ newspapers etc. John Lewis focuses on vouchers‚ posters‚ emails to its customers‚ different campaigns‚ billboards that are a part of marketing‚ leaflets etc. There are also surveys for
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