Situation Analysis Company: SK Comms Product line Internet Cyworld Social networking Biggest player Value proposition: providing users with a free and clean community with limited advertising and an almost exclusive focus on social networking Life cycle: mature phase of growth NateOn Instant messaging Biggest player Linked to Cyworld Home2 Social media Media platform Video: 50M; +50K/day News: Pictures: +5M/day Cyworld revenue segmentation (2006) Paid items: $67M (72%) Virtual
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M&A Report Table of Contents 1. Executive Summary 2. Introduction 3. The history of Cyworld & SK Communications 4. The industry of Cyworld & SK Communications 5. Background of the M&A 6. The process of the M&A 7. Results of the M&A 7.1. Synergy effect between the messenger ‘Nate on’ and ‘mini homepage’ 7.2. CSR (Corporate Social Responsibility) marketing 7.3. Increasing the Profit through the differentiated profit-making model with other competitors
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Cyworld Case 1. Which is most valuable for Cyworld – an active user‚ a user who spends a lot of money with Cyworld‚ or a user with lot of connections? The most valuable user for Cyworld is the active user that invests a lot of real world money into virtual products. This type of user will be the most engaged and in turn will make their connections more engaged. Think snowball effect. Cyworld will be able to gain the most from these users both from a revenue and marketing/network position
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Cyworld Introduction The U.S. social networking market is a huge technology sector that has been booming for many years. In 2006‚ a South Korean company called Cyworld decided they wanted to try to enter this industry that at the time‚ was dominated by MySpace and Facebook. According to the case study‚ “Cyworld is no small fry. It is the number one social network site in the Internet-savvy South Korea‚ where 90% of the population under the age of 20 and 25% of the total population are reportedly
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Cyworld: Creating and Capturing Value in a Social Network Answer 1. Reasons why people use social networks: 1. Connect: Social networking sites let you connect virtually with anyone. Almost anyone with a computer or a phone has a presence online. Social networking sites are one of the easiest ways to connect with friends and family and also make new friends. 2. So very easy to use: One of the main and most basic things that everyone overlooks is that Internet usage has become very
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CASE ANALYSIS Cyworld: Creating and Capturing Value in a Social Network Dovilė Šiliauskienė‚ Armandas Kempinas‚ Karilė Daniliauskaitė‚ Emilija Paurytė‚ Valerijus Gediminas II course students Business Management and Analytics ISM University of Management and Economics Index Introduction..................................................................................................... 3 Situation analysis.............................................................................
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Case analysis report: CYWORLD Class: BIZ2117 Section 6 I‚ HONG DOO(2009122198) CONTENTS 1 . Introduction ------------------------------------ 3 2. Environment analysis --------------------------------- 3 2 -1. Bargaining power of suppliers ------------------------- - - - - - 4 2 -2. Bargaining power of buyers -------------------------- - - - - - 4 2 -3. Threat of new entrants ---------------------------- - - - - - - 4
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Case Study Cyworld Creating And Capturing Value In Social Network Group Members: Syed Hasan Zaman (20738) Muhammad Wasim (20735) Mansoor Owais Talha Qadri Question 1: Why do people use social network? Answer: Peoples generally use the social networks for the purpose of managing their social lives‚ also it includes to satisfy the need of socialization of each individual which is required to be satisfied and the social networks are the most commonly used medium now a days in order
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CYWORLD CASE 1-WHY DO PEOPLE USE SOCIAL NETWORKS In my opinion: 1. It saves time. In our busy lives‚ making time to schedule face to face meetings doesn’t fit into our schedules. We can "catch up with one another" as time permits. 2. Meeting others with similar interests is easier. 3. As emails‚ addresses and cell phone numbers change throughout your life‚ you always have a constant place to reach someone. *Using a social networking site brings like minded people together for chat‚ conversation
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경영정보시스템 채상미 교수님 Individual assignment #1 1001455 최은민 1. Cyworld has a competitive advantage that it is blended of a social networking site‚ blogging site‚ photo sharing web site‚ and even videogamelike avatars. This interestingly-blended one allows customers to value it more than competitors like Myspace‚ Facebook‚ Friendster‚ Yahoo 360‚ etc‚ which are text-heavy bulky sites of social networking. Thus buyer power is low‚ supplier power is high even though there are some other social networking
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