[pic] [pic] Executive Summary 3 The anatomy of the product 4 Step Factors 6 Social Environment 6 Technological Environment 7 Economic Environment 8 Political Environment 8 Buying behaviour sony playstation 3 9 AIDA 9 Attention 10 The decision making process 10 Environmental influences 11 The Abell-Model: Sony Playstation 3 12 Marketing segmentation 14 Demographical segmentation 14 Psychological segmentation
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The essay focus discussion on a movie called “3 idiots”. The essay provides a brief background of the chosen film. Next‚ it provides a description of the story and introduces the main characters in the movie such as the features on their experience and personalities. Moreover‚ it will illustrate discussion on main themes and ideas in the film. it focuses discussion on the use of cinematic techniques in the film. In addition‚ it will explain how the cinematic techniques used in the movie contribute
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3 Idiots - Movie Review By: Bharat Rathi 3 Idiots Director: Rajkumar Hirani Cast: Aamir Khan‚ Kareena Kapoor‚ R Madhavan‚ Sharman Joshi and Boman Irani Rating: 4.5 what’s it About: Bring out the bugles for the biggest celluloid celebration in a long‚ long time. God bless Rajkumar Hirani for ending an otherwise mediocre Bollywood year on a smashing note. You go in to see 3 Idiots expecting the genius combination of Hirani and Aamir Khan to weave magic on screen. But despite the mental
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“Sony Drops Price of Playstation 3” Assignment 2 Week 3: Industry Analysis The article “Sony Drops Price of Playstation 3” discusses Sony’s Playstation 3 and its strategy with cutting the price of its PlayStation 3 by 25%‚ from $399.99 to $299.99. This is a business decision by Sony with hopes that it will generate increased demand for a videogame console that has undersold compared to Microsoft’s X Box 360 and the Nintendo Wii. As the gaming continues to grows‚ the Threat of Entries continues
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Marketing strategies for 3 idiots The days when wall paintings‚ posters‚ and hand painted board signs were the most prominent ways for marketing a movie no longer exists. Actors never promoted their films; film-makers never invested a lot of money in promotions and even print media barely created hype. But today’s film industry exhibits a completely different scenario. India is regarded as the world’s largest film industry in terms of the number of movies released per year. Estimates say that
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September the 26th 2012 Case Analysis: Sony Playstation 3 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? * Instead of focusing on one particular target segment (18 to 35 year-old male gamers with above average-education and high degree of comfort with new technology) further target segments should also be focused (e.g. women‚ children‚ occasional gamers and non-gamers). Some of the further customers require games which are easy to play because they have a low
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3 Idiots (stylized as 3 idiots) is a 2009 Indian comedy film directed by Rajkumar Hirani‚ with a screenplay by Abhijat Joshi‚ and produced by Vidhu Vinod Chopra. It was loosely adapted from the novel Five Point Someone by Chetan Bhagat. 3 Idiots stars Aamir Khan‚ Kareena Kapoor‚ R. Madhavan‚ Sharman Joshi‚ Omi Vaidya‚ Parikshit Sahni and Boman Irani. Upon release‚ the film broke all opening box office records in India. It was the highest-grossing film in its opening weekend in India and had the
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2010 Playstation 3 “It only does everything”. A Campaign Audit Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 SITUATIONAL ANALYSIS 4 COMMUNICATION OBJECTIVE AND MESSAGE/MEDIA STRATEGY 6 CAMPAIGN BUDGET 11 CAMPAIGN EFFECTIVENESS 12 WORKS CITED LIST 15 APPENDIX A 17 APPENDIX B 18 APPENDIX C 19 APPENDIX D 20 APPENDIX E 21 EXECUTIVE SUMMARY The reason behind this campaign audit was to further our knowledge and skills needed in the area of advertising and promotion
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Autobiography of a Reader Assignment This is a chance for you to explore your own history as a “reader” as well as introduce yourself to me. Your task in this assignment is to provide a brief “autobiography” of your life as a reader – a picture of the type of reader you are. Even if you do not read a lot or have never been fond of reading you have surely interacted with reading throughout your life and still do. We will revisit these autobiographies later in the semester as we reflect on what
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Marketing Plan Project: Sony Playstation 3 Planned Designed for (Present- End of 2013) MKTG-3103-01 Fall Semester 2012 Submitted to: Richard Brand FVSU Executive Summary This marketing plan is over the Sony Playstation 3 (PS3). The Playstation 3 is a six year old video game system‚ and one of the top 3 gaming consoles along with Nintendo’s Wii and Microsoft’s Xbox. Sony Table of Contents Introduction Situational
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