se/2012/04/09/part-1-competing-in-the-age-of-mass-customization/ Part 1: Competing in the Age of Mass Customization Frank Piller‚ Fabrizio Salvador & Dominik Walcher The concept of "the customer is always right" is taking on a whole new meaning as the the ability to manage personalized products is starting to determine whether your company can keep up with the competition. In part one of this series‚ Frank Piller‚ a leading expert on mass customization‚ personalization and open innovation‚ discusses
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Mass Customization in Apparel & Footwear Industry– Today’s Strategy‚ Future’s Necessity Mass Customization has gained momentum over Mass Production in the apparel & footwear industry. This paper talks about why we should look at this business strategy and how this concept has evolved over a period of time. There are many apparel & footwear players adopting this concept but at intermittent stages. The prime drivers of mass customization are technology‚ supply chain transformation and organizational
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Table of Contents Problem statement 3 Background and Forecast 3 Segementation Analysis 3 Recommendation 5 Perceptual Map 5 Appendix 6 Problem Statements The BMW Individual Collection program has experienced a decline in sales volume. There appears to be a lack of commitment from BMW’s retailers and structural issues surrounding the corporate involvement of the program. Jeremy Shaver‚ the production planning manager believes that the BMW Individual Collection program has high potential
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1. Why does an ERP customization lead to so many headaches when it is time to upgrade? Customisation undoubtedly is one of the most controversial topics when it comes to ERP implementation and maintenance. However‚ as we saw in the case study‚ it often leads to serious problems because an ERP is not a static software. Customisation itself requires changes to the code of the system‚ and respectively “an army of developers”‚ when the business needs are not supported. When it’s time for update‚ the
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Era of change from Mass customization to personalization Receiving an email with your name at the top instead of a generic subject line or salutation was primarily the start of the first mass customization marketing campaign. This email campaign in its initial days was a success because people felt connected. Hearing or reading their name enticed them‚ as different parts of their brain light up giving them a sensation of belongingness. It was a time when personalization was synonymous with luxury
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tandardization / customization Question 3‚ Week 3 * Summarize the standardization/customization debate in global marketing * Identify factors which promote standardization * Identify factors which promote customization * To what extent are consumers buying habits converging? * Illustrate your answer with examples of markets and brands based on your own research * Give full citation of sources in Harvard format ____________________________________________________________
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Levi’s Case: Personal Pair Levi should go forward with the proposal to do mass customization. With denim sales growing at 10%‚ 75% of women dissatisfied with their jean fit and the advancement in information communication technology‚ the market is very favorable for Levi’s Personal Pair proposal. Also Levi is stuck in a limbo between high-volume low-cost market and premium products market. The proposal would reduce inventory and distribution cost while providing customers with a differentiated
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The most effective supply chain management systems work with actions totally unbeknownst to its customers. The customers are able to order goods and services at competitive prices‚ and how these items are acquired goes unnoticed. To the casual observer‚ Dell Corporation’s business is deceptively simple and operates seamlessly and effectively. For example‚ an interested customer goes onto the Internet‚ prices and orders a computer customized with a desired set of components‚ and two to three days
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collection of detailed information about individuals and the use of this information to tailor products and services to the individual needs of customers. First mentioned by Davis (1987) and consequently elaborated by Pine II (1993) the concept of mass customization emerged. It is characterized by the ability to provide customized products or services through flexible processes in high volumes and at reasonably low costs When ERP was introduced it enabled organizations to practice new forms of industrial
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Risk management of Mass customization in Supply Chain Management Ching-Hua Huang‚ Cai Wei‚ Lam Shan Kong‚ Ching-Hsin Lee‚ Po-Chun Chen‚ Faculty of Business‚ Economics & Law‚ University of Queensland‚ Australia Key words: Risk management‚ Supply chain‚ Mass customization Abstract Companies nowadays have faced critical issues on managing the supply chain system and how to make it work smoothly is the main goal that is willing to pursue. This article is going to identify the risks
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