"Customer Value Building Approaches" Essays and Research Papers

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Customer Value Building Approaches

Brand Value & Its Significance to Customer Marketing Abstract A successful brand is the most valuable resource a company has. In fact, one authority speculates that brands are so valuable that many companies include a “statement of value” addendum to their balance sheets to include intangibles such as the value of their brands. Brands are used as external cues to taste, design, qualify, prestige, value and so forth. In other...

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Value to Customers

* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market, focuses on customer needs, coordinates all the marketing...

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Customer Value

BLT1 CREATING CUSTOMER VALUE Most of the companies nowadays utilise customer-centric approach as to ensure the quality service brought to the customer (Bolton 2004). Moreover, recruiting new customers cost always more than maintaining loyal customers that ultimately aims for profit for the organization (How not to let business slip away: Don't upset old customers when tempting new ones, 2010). As a result, a lot of attentions have been drawn from the customers by the organizations via different...

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Customer Perceived Value

Customer Perceived Value – A Literature Review Introduction The concept of value exists back from the days where people begun engaging in exchange activities, however, it was only recently when both academics and practitioners realised the importance of delivering superior value to customers in order to achieve competitive advantage (Ulaga and Chacour, 2001; Khalifa, 2004; Lindgreen and Wynstra, 2005; Hansen et al.,2008). ...

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Product, Services and Brand Building Customer Value

offer to another that is essentially intangible and does not result in the ownership of anything. Experiences represent what buying the product or service will do for the customer Chapter 8 - slide 1 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eight Products, Services, and Brands Building Customer Value Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall AwS/MKT202/NSU Chapter 8 - slide 2 What Is a Product? Levels of product and services Core benefit...

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Building Brand Values

We frequently refer to 'brand values' as if everyone knows what we mean. It is assumed that there is a general understanding that a brand stands for something and what it stands for must have a value. These values can be critically important or small inconsequential things but above all they are the things which give the brand its worth and differentiate it from all others. Through these brand values a product or service is enhanced beyond its functional purpose. In this context the brand provides...

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Customer Value Marketing

report based on the study of “Customer Value Marketing” starts with introduction section. We have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the...

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Marketing - Creating and Capturing Customer Value

Marketing: Creating and Capturing Customer Value By: Faisal Sultan Ali JAIBP Associate Chartered Banker MBA (Executive) IBA, Karachi M.Com, University of Karachi Outline • What is Marketing • Understanding the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer relationships • Capturing Value from Customers • The Changing Marketing Landscape What Is Marketing? Marketing is a process by...

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Managing Customer Value

wants of customers. Apple Inc. had always had their unparallel ways of marketing and advertising their products, which too are set apart from every other brand in their own unique styles. Marketers usually market ten types of entities: Goods: These are physical goods that may be manufactured or produced. In case of Apple products, the goods that they market are iPhone, iPad, Macbook, etc. Services: These are the intangible products that involve performing some services for the customers. A service...

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Customer Value

players like LG, Samsung and Panasonic. The earlier complacent Godrej is now focusing to regain its past glory and is leaving no stone unturned in this regard. But, with established foreign players and a customer keen on not only on functionality but also on aesthetics, durability and brand value, can Godrej recreate its old magic? Objectives: 1. To analyse the evolution of market strategy followed by Godrej Appliances since its early stages 2. To study and understand the reactive strategies...

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