Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy the customers. * Quality * Fair price * Economic & Efficient * Efficient delivery * Serious consideration After sales service Meaning of customer Satisfaction Customer “He is
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EMPLOYEES JOB SATISFACTION IN BANKING SECTOR OF BANGLADESH: - A CASE STUDY OF “JAMUNA BANK LIMITED” By Oishee Manee ID: 0820544 An Internship Report Presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH April 29‚ 2012 EMPLOYEES JOB SATISFACTION IN BANKING SECTOR OF BANGLADESH: - A CASE STUDY OF “JAMUNA BANK LIMITED” By Oishee Manee ID: 0820544 Has been approved April 29‚ 2012 ____________________
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Customer satisfaction is an important issue in a business because it drives revenues‚ market share‚ and competitive strength. Organisations often think the way to measure customer satisfaction is to examine the number of customer complaints. The problems with this method is that it is reactive‚ it only responds‚ if at all‚ after the event and it does not really measure satisfaction only dissatisfaction. Some important factors that help us understand and determine how satisfied or dissatisfied
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Part 1: Customer Satisfaction and Loyalty Definition of Consumer Satisfaction: The satisfaction of customer is considered as the popular topic at the practice on marketing and the research as academic in view of the fact that the primary study of Cardozo’s (1965) on the effort of customers‚ their expectations and along with the satisfaction of them. In spite of taking many attempts for measuring and explaining the satisfaction of customer‚ there is not so much consensus conducting in relation
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A STUDY ON CUSTOMER SATISFACTION ABOUT THE SERVICE RENDERED BY THE TRUE SAI WORKS WITH REFERENCE TO PASSENGER CARS IN SALEM CITY [pic] Submitted to The True Sai Works‚ Salem. Requirement for the award of degree of Bachelor Of Business Administration (B.B.A.) Submitted by N.NIZAR AHAMED (Regd. No; 07AHA1488) Under the guidance of Mr. C.Mugunthan‚ M.com.‚ M.Phil.‚ (Head of the Department-Management) SALEM SOWDESWARI COLLEGE (SFC) Affiliated to Periyar University‚ Salem-636010
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Customer Satisfaction Satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance in relation to his/her expectations. Short of expectation = Unsatisfied customer Matches expectation = Highly satisfied customer A short of expectation means an unsatisfied customer while a matched expectation means a highly satisfied customer. Customer satisfaction is the relationship of perceived performance to expectation. It is a form of expectation
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Customer Satisfaction By: Poonam Sheikh Professor: Gary Midkiff DeVry Keller University BSOP588 09/26/2104 Customer satisfaction measures how well the expectations of a customer’s reaction involves to the quality of the product or service that is provided by an organization. It is essential for all businesses to ensure that every customer is satisfied with their products or services that is delivered to them
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REPORT ON CUSTOMER SATISFACTION AND SERVICE ANALYSIS OF MANICKBAG TVS IN BELGAUM CITY” the study is undergone at Manickbag TVS. The project report focuses on customer satisfaction and post sale services‚ of Manickbag TVS motors. A two wheeler showroom in Belgaum city. EXECUTIVE SUMMARY Topic of the study: “A study report on customer satisfaction and service analysis of Manickbag TVS in Belgaum city” Need for study: To understand the satisfaction level of the customer regarding
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2.1. Customer satisfaction definitions. Customer satisfaction has also been defined by another author as the extent to which a product’s perceived performance matches a buyer’s expectations (Kotler et al.‚ 2002‚ p. 8). According to Schiffman & Karun (2004) Customer satisfaction is defined as “the individual’s perception of the performance of the products or services in relation to his or her expectations” customer satisfaction could be the pleasure obtained from consuming an offer.
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Customer Satisfaction Strategies What is customer satisfaction? We are in the midst of a revolution in business. Some call it a customer revolution‚ others a quality revolution‚ others a service revolution. Organizations are attempting to obtain increased customer satisfaction by focusing on the quality of their products and the service provided. This movement toward quality has produced significant benefits but just like other business fads‚ joining and adopting the religion does not insure
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