Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy the customers. * Quality * Fair price * Economic & Efficient * Efficient delivery * Serious consideration After sales service Meaning of customer Satisfaction Customer “He is
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the consumer. Effective marketing therefore requires a clear picture of the consumer characteristics. Hence‚ it is the duty of business concern to study such factors to understand the consumer’s preference. Indian automobile industry is an ever growing industry. The industry has changed from being a seller’s market to a buyer’s market. Brand and media proliferation‚ information book and easy assess to a wide variety of brands‚ have all had a significant impact on the buying behavior of consumers
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Holiday Inn & Hospitality Industry The hospitality is all about customer satisfaction and the industry is built on leisure and meeting different needs‚ the industry is set up with different services from hotels‚ airlines and all other systems in the travel and tourism which all fall in the realm of the hospitality industry. The hospitality industry is not only about hotels or restaurant but there is about 12 other different parts in the industry: Events Pubs or Bars Tourist Services Gambling
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Customer Satisfaction Strategies What is customer satisfaction? We are in the midst of a revolution in business. Some call it a customer revolution‚ others a quality revolution‚ others a service revolution. Organizations are attempting to obtain increased customer satisfaction by focusing on the quality of their products and the service provided. This movement toward quality has produced significant benefits but just like other business fads‚ joining and adopting the religion does not insure
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Introduction The banking industry play pivotal role in the economic development of the country . banks act as catalyst in India’s planning efforts to bring about a rapid‚ purposive‚ positive and significant changes in the development of the country. In service industry like banking‚ the quality of the service acquires significance in the sustained business growth . The quality of the service rendered by bank has a significant bearing on the psyche of the customer. The relationship between
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project. The topic Is “ ASTUDY REPORT ON CUSTOMER SATISFACTION AND SERVICE ANALYSISOF MANICKBAG TVS IN BELGAUM CITY ” the study is undergone at ManickbagTVS.The project report focuses on customer satisfaction and post sale services‚ of ManickbagTVS motors. A two wheeler showroom in Belgaum city. TVS MOTOR COMPANY HISTORY OF TWO- WHEELER INDUSTRY IN INDIA According to a study conducted by global consulting firm Frost and Sullivan‚ the two-wheeler industry will be the fastest-growing segment of
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A PROJECT REPORT ON “A STUDY ON CUSTOMER SATISFACTION ON PREPAID CELLULAR CONNECTION WITH SPECIAL REFERENCE TO RELIANCE IN BHILAI” Submitted to Pt. Ravishankar Shukla University‚ Raipur In the partial fulfillment for the awarded of the degree Bachelor of Business Administration Session 2009 – 2012 Submitted By: VIKASH GAVEL
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diversity in hospitality industry (P1)……………………….2 1.2 Structure of different hospitality organizations (P2)……………………………………...6 1.3 Hospitality role and professional bodies (P3)…………………………………………………8 LO2 2.1 Staffing requirements for different hospitality industry (P4) …………..……………10 2.2 Role‚ responsibilities and qualification required for hospitality staff (P5)……..11 LO3 3.1 Operational‚ managerial and legislative issue resulted from recent developments affecting the industry (P6) ………………………………………………………
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KARNATAK ARTS COLLEGE [DEPARTMENT OF MANAGEMENT STUDIES] A Project Proposal on “EMPLOYEE SATISFACTION TOWARDS PRODUCT AND SERVICE” At Big Bazaar‚ Hubli Submitted in fulfillment of the requirement for the award of Bachelor degree of BUSINESS ADMINISTRATION During the academic year 2010-2011 SUBMITTED BY KAVITA.S.MISHRA 5TH SEMESTER Exam no.O7101009 INSTITUTE HEAD: COMPANY HEAD: Mr.B.B.Biradar
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Hospitality Industry Level 5 Assessor: Pratika Teyssedou Student name: Anastassia Iljina Student ID: 20691 Table of contest Table of contest………………………………..........................................................1 Introduction………………………………...............................................................2 LO1 The current structure of the hospitality industry…………………………..2-6 1.1 The current scale‚ scope and diversity of the hospitality business…………………2
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