the assessment of related literature to show the relevance of the literature to the study. RELATED LITERATURE Customer satisfaction is the most fundamental requirement for being in business. Therefore‚ every organization should plan the right strategies for dealing with customers‚ communicating with them‚ providing pleasant services and retaining them forever with specially chosen customer contact employees‚ all leading to their delight. Since most of the quality problems arise due to misunderstood
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Running head: MEASURING CUSTOMER SATISFACTION Measuring Customer Satisfaction James Brown Keller Graduate School of Management Quality Management GM588 Professor Robert Lee Mar 20‚ 2011 Measuring Customer Satisfaction As we move into a huge global business environment we find that the need has become much greater to measure and track customer satisfaction. This measurement is a relatively new concept being adopted throughout the business community. It was stated in the Harvard Business
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COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY Page |1 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY CERTIFICATE It is certified that the work contained in the thesis entitled “A COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR AND OTHER RETAIL COMPANY" By Rajesh Kumar has been carried out under my supervision and that this work has not been
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CUSTOMER SATISFACTION AMONG USERS OF EXIDE. * A GENERAL STUDY Summer Project Submitted by Niranjan V Paul For the award of the POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT LOYOLA INSTITUTE OF BUSINESS ADMINISTRATION LOYOLA COLLEGE‚ CHENNAI CUSTOMER SATISFACTION AMONG USERS OF EXIDE. * A GENERAL STUDY Summer Project Submitted by Niranjan V Paul For the award of the POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT LOYOLA INSTITUTE OF BUSINESS ADMINISTRATION LOYOLA
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being taken up at Department of Management Studies‚ Lovely Professional University‚ Phagwara. I was provided opportunity to undergo training at the Jammu and Kashmir bank at its zonal office JAMMU‚ my field of interest was to study the: “CUSTOMER SATISFACTION TOWARDS JAMMU AND KASHMIR BANK IN JAMMU” This project has been of great help in providing me an insight into the real life working of an organization. It gave me a chance to apply‚ all I had learned to practical situations‚ enhancing my
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CUSTOMER SATISFACTION SURVEY ON PRODUCT‚ SALES & AFTER SALES-SERVICES OF UNITED DIESEL Objectives : 1. To establish the Overall Customer Satisfaction Index 2. To find out Customer Satisfaction on product 3. To find out Customer Satisfaction on Sales processes 4. To find out Customer Satisfaction on After Sales- Service aspects (Greet the customer “Good Morning Sir” and say “ I am-------- from AC Neilson‚ I understand you are involved in transport business and I am here to take your opinion
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measurement of customer satisfaction Ï Ingrid Fecikova  The author Ï Ingrid Fecikova is a Lecturer at the Technical University of  Koice‚ Slovakia. s Keywords Customer satisfaction‚ Measurement‚ Customer retention‚ Customer loyalty‚ Profit Abstract Customer satisfaction (CS) has become an important issue for commercial and public service organisations. Companies win or lose based on what percentage of their customers they can keep. Success is largely about retention of customers‚ which again depends
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Models of Customer Satisfaction Adriadne Aaron-Hill Peru State College Executive Summary This paper presents different models of customer satisfaction. Models are needed in customer satisfaction so that when measurements are taken there is a way to analyze the results. Companies who want to compete in their field must understand the purpose of customer satisfaction. The beginning stage of customer satisfaction is distinguishing between the customer and the consumer. A customer is an individual
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THE EFFECTS OF FOOD QUALITY AND CUSTOMER SERVICE IN CUSTOMERS SATISFACTION IN RESTAURANT SETTING I. INTRODUCTION I.1 BACKGROUND OF THE STUDY Basically Filipinos are food lovers. Eating is a necessity for all people. Eating together at home with loved ones or relative has been the tradition of Filipinos as derived from the Filipino culture. But why do people still love to eat out in a restaurant? If people eat out it is usually based on the food offered‚ the ambiance offered and the
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INTRODUCTION Customer satisfaction surveys are important tools for measuring the success or forecasting the future of a product or service. They often predict or explain sales trends‚ and can give clear information on what changes will improve the bottom line. Customer satisfaction is essential to the survival of any business. Its basic aim is to find out whether customers are satisfied? The best way to find out whether customers are satisfied is to ask them. When To Conduct A Customer Satisfaction Survey
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