Principles of Logistics Management Istanbul 2012 12.12.2012 2 Logistics Management • Logistics is the art and science of managing and controlling the flow of goods‚ energy‚ information and other resources from the source of production to the marketplace. • Logistics Management is the process of planning‚ implementing and controlling the efficient‚ effective flow and storage of goods‚ services‚ and related information from point of origin to point of consumption for the purpose
Premium Logistics Supply chain management Management
developed‚ the level of the customer information increased. Also‚ consumers want to satisfy not only their needs‚ but wants. Therefore‚ in the past‚ companies advertised themselves to unknown many people. However‚ nowadays‚ companies segment customers and target on specific segmentation which they want to attract. For this‚ companies started to sensitively analysed customers response‚ and maintain long-term relationship with them. This is called CRM (Customer Relationship Management). 1.2 The Definition
Premium Customer relationship management
The Value of Customer Relationship Management Product: Shampoo is one category which advances by being at the highest standing in hair care products. Nexxus is the name of Hair shampoo; it represents the beauty and wellness which is associated with beautiful hair. It promises to deliver riches and wealth solutions and grants a salon experience. (Nexxus‚ 2013). Reason to use this product: It is affordable and is associated with the smoothness and shine that only Salon Shampoos are empower to
Premium Marketing Customer relationship management Hair care
Customer Relationship Management Report Ritz Carlton Table of Contents Title Page Introduction ----------------------------------------------------------------------------- 3 Literature Review----------------------------------------------------------------------- 3 Methodology------------------------------------------------------------------------------ 4 Critical Analysis------
Premium Customer service Hotel Customer relationship management
companies are automating their logistics processes by setting up supply chains that connect them with their customers and suppliers. Simply defined‚ logistics is a practice that ’s used to determine how to move people and materials most efficiently between a source and a destination. The "chain" metaphor is used to describe a group of companies connected loosely‚ all collaborating on the most efficient and economical delivery of a product. Logistics management requires that equipment‚ resources
Premium Logistics Supply chain management Supply chain
----- 1. Discuss briefly about customer retention strategies in customer relationship management. The various customer retention strategies are: A. Reducing Attrition Virtually every business loses some customers‚ but few ever measure or recognise how many of their customers become inactive. Most businesses‚ ironically‚ invest an enormous amount of time‚ effort and expense building that initial customer relationship. Then they let that relationship go unattended‚ in some cases even losing
Premium Marketing Customer service
Major companies have started using social customer relationship management (SCRM) as a way to improve their marketing campaigns. One company in particular that has utilized this is Starbucks. The global coffee house chain has used Facebook and Twitter as their primary resources for SCRM. The Starbucks Facebook page has over 32 million fans and keeps growing every day. According to the article “Social CRM as a Business Strategy‚” a brand’s 1 million fans generate about $300‚000 in media value each
Premium Twitter Facebook Coffee
evolved over the years and the focus has shifted from the product to the customer‚ customer relationship management has become one of the most important models for a salesman to follow throughout the sales process. A meaningful relationship built on trust and ethical practices sets the ground for a win-win situation‚ long-term success‚ and most importantly added value to the customer experience. Building and maintaining relationships is part of almost everyone’s daily life. It is a task that requires
Premium Sales Marketing Customer service
Group 2013 Evening/Week-end MBA Programs Management Information Systems Fall 2013 Final Exam Study Guide Question 1: DP World Takes Port Management to the Next Level with RFID (pages 377 to 378). (100 points) a. In what four (4) ways did the Identec Solutions RFID-based technology help DP World increase the efficiency and effectiveness of its customers’ supply chains? (20 points) *it reduces congestion at the port: it is timely *improving customer satisfaction. This will in-turn increase
Premium Customer relationship management Business intelligence
MBA 4.2: LOGISTICS MANAGEMENT Module 1 Introduction to Logistics and its interface with production and Marketing; Measures of Logistics; Physical distribution and logistics. Introduction to Logistics • When total supply chain system is integrated over a firm‚ it is known as logistics • It is an integrated effort aimed at helping customer value at a lower cost. • Without logistical support‚ marketing and manufacturing departments cannot accomplish product in timely or fresh manner. • The value of
Premium Logistics