acquired regular customers of 600 companies nationwide with a monthly revenue of RM950‚000. In addition‚ SKYwalker Express also serves walk-in customers with their 9 outlets strategically located in high-tensed population areas nationwide. On an average‚ the company serves approximately 500 unique walk-in customers with strong sign of growth‚ especially in Klang Valley. Recently‚ SKYwalker had just installed an integrated computer system with CRM functionality to better improve their customer database management
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Global E-Business: EHow Businesses Use Information Systems Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems E- LEARNING OBJECTIVES • Define and describe business processes and their relationship to information systems to information systems. • Evaluate the role played by systems serving the various levels of management in a business and their relationship to each other. • Explain how enterprise applications‚ collaboration
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Executive Summary: Since 1973‚ FedEx believes that speed and reliability of deliveries are effective way to win customers and increase competitiveness in global market. Due to globalization competition‚ FedEx has invested in company’s information technology in order to cater to market’s needs. FedEx started to launch a series of technological system which provide additional services to customers. To compete globally‚ FedEx has started its logistics operation to generate positive effect on cash flow.
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Introduction 3 Customer Relationship Management through Online Applications 4 Official Website (www.bravosupermarket.ps) 4 Facebook Fans page 4 The Four Cornerstones of Customer Relationship Management 5 Customer Knowledge 5 Questions: 5 Relationship Strategy 5 Questions: 6 Communication: 6 Questions: 6 Value Proposition: 7 Questions 7 Value Disciplines 8 Culture 9 Organizational Forms 9 Control Measurements 10 Code of Ethics 10 The value of customer knowledge 11 From a technical
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Organizational change is a complex process is likely to receive resistance from some; however‚ when management delivers the positives‚ resistance is bound to fade. Some salient aspects of organizational change are management will focus on the customers to gain their confidence‚ focus will on be on the employees to gain their trust‚ and a relationship will broaden with the suppliers. This paper will describe the organizational change Kodak experienced as a means to maintain success and in this digital
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Customer relationship management system is a system used for managing the interaction between the company with the current customers and future customers. It often involves using of technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical supports. By using the CRM system‚ the target company‚ Easy Go Easy Drink can be able to create loyalty customers and capture the new customers. By going this way‚ the company can easily achieve the sales target that set
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Those whose strategies are aimed at not only boosting sales‚ but also developing ties and a long-term relationship with the customer have an upper hand in the long-term benefit of the business in terms of sales and profitability. One way of achieving this is creating a customer loyalty programme which is an effective marketing tool. This is attributed to the win-win situation whereby the customers are rewarded for their loyalty as well as the business acquiring and maintaining their market share through
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methods to the modern marketing. From the literature‚ we can marked the shift from product centric view to customer centric view .i.e. from” inside-out to outside-in”. This made an outstanding shift from Mc Carty’s 4p concept to value based marketing. Emphasising this shift the Piercy(2009)imprint that marketing is a set of management activities that define ‚create and deliver value to the customers. The essay is divided into 3 section ‚firstly about the creation and delivery of value ‚in the second
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27/10/2012 CRM : Customer Relationship Management 21/10/2012 1 CRM : Customer Relationship Management The aim : v to manage customer relationships v in an organized way supported by the salesprocess v based on v methodologies v softwares v collaboration : open/web‚ integrated/company server‚ ... vResource SDRC : “0 Sales Process” PLM software 21/10/2012 2 Why do a company need a salesprocess? ? 21/10/2012 3 1 27/10/2012 Why do a company need a salesprocess
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Available online at www.sciencedirect.com Industrial Marketing Management 37 (2008) 120 – 130 Customer relationship management: Finding value drivers Keith A. Richards a‚⁎‚ Eli Jones b‚1 a b University of Houston‚ Bauer College of Business‚ 334 Melcher Hall‚ Room 375L‚ Houston‚ TX 77204-6021‚ United States Sales Excellence Institute‚ University of Houston‚ Bauer College of Business‚ 334 Melcher Hall‚ Room 375D‚ Houston‚ TX 77204-6021‚ United States Received 5 October 2005; received
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