University of Economics and Business – Vietnam Nation University Department of Business Management * * * [pic] Group Assignment Marketing Plan of McDonald’s Hà Nội - 2011 Marketing Plan of McDonald’s________________ I. Executive Summary: Aiming to be the world ’s best quick service restaurant‚ McDonald ’s Pakistan opened its doors in September 1998 at Lahore and presently operating in six major cities with a network
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Table of contents Table of contents 1 1.0 Introduction 2 2.0 Analysis of case (McDonald fast food) 2 2.1 Questions 1: McDonald relationship with childhood obesity 3 2.2 Questions 2. The impact of McDonald’s marketing 4 2.2.1 Impact of McDonald’s marketing on individual consumers 4 2.2.2 Impact of McDonald’s marketing on other business and society 4 2.3 Question 3: Social marketing’s influence to children 5 2.4 Question 4. Opinion of advertising for kids and other solutions for childhood
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Stakeholder Theory We will identify the interests of internal and external key stakeholders of McDonald’s since stakeholders supply the company with important resources in exchange for its interest to be fulfilled‚ thereby creating an exchange relationship (Hill et al‚ 2004). Examining stakeholders’ expectations in relation to strategy formulation is essential or various stakeholder groups may withdraw their support which could affect the organisation’s sustainability. This is as what was mentioned
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employees‚ owner/operators‚ and suppliers as the three legs where all three are essential and have to be strong and balanced to be successful. A global supply chain of this size comes with not only significant purchasing power but also tremendous management complexity. McDonald’s have implemented a highly decentralized structure to manage the huge global supply chain efficiently. This decentralization is guided by a concept recently articulated by McDonald’s as “freedom within a framework.” Handling
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being loved by many of their customers. The company launched this product as a latest counterpart for those new products being produced by its rival companies like Chowking‚ which recently launched their new varieties of foods. However‚ the basis of winning Filipino loyalty is not just lies upon the taste of the food‚ but more so‚ upon how the company values the importance of time to their customers‚ their status‚ financial capacity‚ and establishing a pleasant relationship with them. In this age of
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RELATIONS: THE RELATIONSHIP BETWEEN BRAND MANAGEMENT AND PUBLIC RELATIONS E. Pelin BAYTEKİN*‚ Mine YENİÇERİ ALEMDAR**‚ Nahit Erdem KÖKER*** ABSTRACT The changes in the dimensions of public relations‚ due to the globalization effect on the business enterprises‚ are remarkable. In this manner‚ the relationship of public relations with re-engineering‚ total quality management‚ six sigma approach‚ event management‚ crisis management‚ reputation management‚ knowledge management and customer relationship management
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McDonald Corporation One McDonald Plaza Oak Brook‚ IL 60523 USA BUSN 5200 Company Description McDonald’s is the leading global food service retailer with more than 33‚500 local restaurants serving approximately 69 million people in 119 countries each day. For years their philosophy of providing good food for a low price has led to astounding growth throughout the world. This has led to new jobs and economic benefits for wherever the stores are located. More than 80% of McDonalds
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operational parameters of McDonald’s and Kentucky Fried Chicken (KFC) and projects an overview of various factors that differentiate the services of the two food giants. The survey was based on the consumer’s response on their choice between KFC and McDonalds and the basis of their choice was differentiated into various factors. MCDONALD’S: COMPANY PROFILE The year 1940 is the birth year of McDonald’s and they have started everything. Their Speedier Service System that was introduced in their
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process and customer focus. It includes activities that include everyone in the company manager and workers jointly working to improve quality in the company in a continual manner.All employees participate in working toward common goals. Total employee commitment can only be obtained after fear has been driven from the workplace‚ when empowerment has occurred‚ and management has provided the proper environment.And no matter what an organization does to foster quality improvement—the customer determines
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EFFECT OF SUPPLY CHAIN MANAGEMENT ON CUSTOMER SATISFACTION Supply chain management typically establishes the process of planning‚ sourcing‚ procuring and controlling the movement of the raw material to finished goods right from the hands of the suppliers into the lap of the customers. These activities can be seen as originating from an order of the customer to the delivery of the products which will interconnect various stakeholders from customer to retailer to distributer & wholesaler to
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