Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization
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Customer Satisfaction Satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance in relation to his/her expectations. Short of expectation = Unsatisfied customer Matches expectation = Highly satisfied customer A short of expectation means an unsatisfied customer while a matched expectation means a highly satisfied customer. Customer satisfaction is the relationship of perceived performance to expectation. It is a form of expectation
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"Bulls on Parade" by Rage Against The Machine is a social commentary on the state of the federal government. The song criticizes the government’s excessive use of force in dealing with foreign and domestic issues. Unlike the pro-peace songs of the 60’s and 70’s‚ "Bulls on Parade" takes a more confrontational and controversial approach‚ directly accusing the government of unnecessarily aggressive actions and chicken hawk policies‚ even going so far as to accuse them of criminality. In the opening
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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Groupon – Reichheld’s loyalty model PROBLEM STATEMENT: Groupon’s consumer (end-user) value proposition of deep discounts on goods and services is attracting bargain shoppers who are inherently disloyal to the Merchant businesses offering the coupons. HYPOTHESIS: Groupon’s should change their strategy by offering fewer one-time discounts and put an emphasis on long-term value for repeat customers ANALYSIS PLAN / SOLUTION APPROACH: Reichheld’s loyalty model together with the Value Disciplines model
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Brand Personality ► Brand personality is what distinguishes one brand from another or a particular brand from a product. is easier to intuitively understand brand personality rather than define it ► It Brand personality of DABUR ► Strong heritage ► Herbal or ayurvedic benefit ► Healthy ► Nurturing ► Consumers find it easy to deal with brands that have strong personality because it is easier to remember them. ► Ex : Parle G the largest selling biscuit in the low price segment
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INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP‚ Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant
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Evelyn Watson English 101 Mr. Blake November 8‚ 2009 Banning Pit Bulls All dogs bite. Every single one of them has the potential to turn on their very owner and as studies and news tell it they turn on children‚ strangers and other pets more often than we care to know about. What make makes a dog aggressive to the point they attack innocent victims? Is it their genes and nature‚ their training or perhaps their owners? Some individuals have proposed banning certain breeds that display a propensity
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for using customer service policies. Current Customer Service policy of Café Fusion: 1.2 Evaluation of CSP and how this affects staff training. 2.1 Communication Methods for CS. 2.2 Customer perception and the influence of Customer service provision. Conclusion: Recommendations: Bibliography Executive Summary: 1 Reasons for using customer service policies. Customer service is the provision of service to customers throughout the course of each customer interaction
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