to “AIRTEL” VISAKHAPATNAM Project report submitted to Andhra University‚ Visakhapatnam in partial Fulfillment for the Award of the Degree in MASTER OF BUSINESS ADMINISTRATION By Regd.No. Under the esteemed guidance of Project Guide [pic] DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES ANDHRA UNIVERSITY CAMPUS VIZIANAGARAM (2007-2009) CERTIFICATE This is to certify that project report entitled “BRAND AWARENESS” with reference to AIRTEL‚ Vishakapatnam
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policy Three basic elements of loyalty to a web site ´ ´ Carlos Flavian and Miguel Guinalıu 601 Faculty of Economics and Business Studies‚ University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – The purpose of this paper is to analyze the effect of privacy and perceived security on the level of trust shown by the consumer in the internet. It also aims to reveal and test the close relationship between the trust in a web site and the degree of loyalty to it. Design/methodology/approach
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Communications Group-8‚ Sec-C Ajit‚ Anuj‚ Prateek‚ Rohit‚ Vaibhav AIRTEL: Evolution Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia‚ Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL 4P’s Product: Airtel is the fifth largest telecom operator in the world with about 230.8 million
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When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Harvard Business Review Reprint 93608 C A S E S T U D Y Pacer Shoes expanded its line and entered a new market. Now the returns are coming in‚ and they’re not good. When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Henry Carson‚ president and CEO of Baltimore-based Pacer Athletic Shoes‚ stood at the edge of the track behind company headquarters and watched as the
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structural reforms. Even though the fixed line market share has been dropping consistently. Three telecom players dominate this market - Bharti Airtel with 19.5% market share‚ Reliance Communication with 16.7% and Vodafone with 16.4% followed by Idea around 12% and then BSNL having market share of around 11%. HISTORY OF AIRTEL Sunil Bharti Mittal founded the Bharti Group. In 1986‚ Mittal incorporated Bharti Telecom Limited (BTL)‚ and his company became the first in India
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Introduction Building a loyal customer starts by creating the holistic customer profile‚ but continues by embracing an innovative loyalty and incentive structure that encourages and rewards customers for their continuous business. The mobile telecommunication companies uphold their service quality and change their marketing core strategies to retain their existing customers by enhancing and optimizing the customer loyalty. Therefore‚ it becomes significant for telecom companies to identify factors
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(In Million) Fixed 929.37 Mobile 31.53 Total 960.9 • 3. Introduction Group Company Wise % MarketShare (Subscribers) as of July 2012 Operator Wise % Growth as of July 2012 1% 1% 0% 6% Airtel 0 Vodafone 0.80% 0.78% 10% 28% 0 0.39% 0.43% IDEA 0.000% 0 BSNL Videocon MTNL Loop IDEA Uninor Vodafone Aircel Airtel BSNL 014% Aircel 0 -1.69% Uninor 0 -2.37% 0 Videocon 0 MTNL -4.92% 23% 17% 0 Loop 0 0 -7.50% • (4. Introduction With the connections now growing at a faster pace in rural areas as compared
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Contents Topic Page No. Introduction --------------------------------------------------------------------- 03 Products And Services -------------------------------------------------------- 03 History ---------------------------------------------------------------------------- 03 Competitors --------------------------------------------------------------------- 04 Profit and Loss Account
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* Bharti Airtel aimed to be a low cost provider in the highly capital intensive telecom industry. They needed to keep pace with the rapid growth of their customer base‚ which was growing at almost 100 percent per year. Their strategy was to acquire new customers and achieve low cost per minute‚ but it required huge capital investments. * They outsourced everything and concentrated only on marketing‚ sales and distribution. They redefined the core activities in telecom industry and concentrated
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SPEAK Dear Friends‚ Airtel has always been at the forefront of innovation in the telecom industry. We owe our success to the passion and creativity of each of our employees. As we look forward into the future‚ we are set to introduce path breaking innovations across all our lines of business. We are looking for fresh and innovative minds who can make significant contributions in this journey. If you enjoy working alongside highly skilled people with a passion for customers‚ innovation and results
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