THE IMPACT OF FAIR TRADE ON PRODUCERS AND THEIR ORGANISATIONS: A CASE STUDY WITH COOCAFÉ IN COSTA RICA. LORAINE RONCHI PRUS WORKING PAPER NO. 11 June 2002 Poverty Research Unit at Sussex University of Sussex Falmer‚ Brighton BN1 9SJ Tel: 01273 678739 Email:pru@sussex.ac.uk Website: http://www.sussex.ac.uk/Users/PRU Abstract Fair Trade attempts to address the poverty issues of small Southern producers through the payment of a ‘fair price’ for their goods and the provision of
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SWOT Analysis of Starbucks Strengths Starbucks chooses its customers before its coffee. Howard Schultz’s mantra‚ “staying small while growing big‚” (76) is now the company’s biggest strength- its prime cause of its massive success. Weaknesses The opening hours of Starbucks is not providing 24 hours services to the customers‚ its having only the limited opening hours compared to other competitors . The prices of the product are very much expensive compared to other companies
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global trade problem and how it contributed to the implementation of fair trade organizations. The videography and narration by Dukale and Hugh Jackman illustrated the life of Ethiopian farmers. The documentaries purpose was to stress the importance of global fair trade and how it affects everyone. The author use of Hugh Jackman as a layperson’s perspective of fair trade aided the audiences understanding of fair trade‚ because the audience could watch the video and learn what fair trade is in a
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organic. Ebay is even setting up a special ‘artisans’ site’ for fair trade producers. Paraphrased There are obvious signs [1] that consumers are demonstrating more concern for the environment and others [1]. This is shown by *cite 1 example from the list [½] which illustrates corporate giants’ commitment to selling more ethical products [½]. Ethical consumer guides are dropping out of the most surprising magazines. Fair trade coffee tastes good these days‚ there is an abundance of brands to
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Weak Agricultural Sector of the Philippines: Case Study on the Sugar Industry in Negros Occidental Trade Liberalization: Free Trade vs. Fair Trade In theory Trade Liberalization is supposed to bring about greater productivity and improve resource allocation which in effect stimulates economic activity and improves long term welfare. Using the policy of free trade there is an elimination of trade barriers such as taxes‚ tariffs and import quotas. Subsidies‚ tax breaks and other support to domestic
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could be firms USP and they could add profit margins. Consumers may be prepared to premium price‚ if the CSR product suits them. For example‚ Costa coffee used Fairtrade and its premium customers were prepared to pay high price. This is backed up by £1b UK sales figure of Fairtrade products. This shows that more customers now look at firm’s ethical standards before spending. CSR may also reduce business costs and at the same time be beneficial to the community. PepsiCo‚ for instance aims to reduce
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to grow and market their crops as they decide. Although India and China are the world ’s largest producers of peanuts‚ they account for a small part of international trade because most of their production is consumed domestically as peanut oil. Exports of peanuts from India and China are equivalent to less than 4% of world trade. The nut gained Western popularity when it came to the United States from Africa. It had become popular in Africa after being brought there from Brazil by the Portuguese
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products into ’ethical ’ and ’non-ethical ’‚ when the term applies to such diverse and sometimes mutually exclusive criteria. The ethical consumer must make judgements about which of these issues are most important‚ accepting‚ for example‚ that a fair trade product will have been transported thousands of miles to reach them. Much research on ethical consumerism uses ’ethical ’ as a catch-all term. This discussion paper uses this broad definition of ethical. 3. A variety of initiatives are emerging
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flavours ”Some Café Oké products are 100% Arabica beans. -An ethical product: Café Oké is a Fair Trade product which corresponds to an ethical guideline(Max Havelaar focuses on controlling the social circumstances throughout the small-scale agricultural production sector) (Solidaridad development organization).”We pay the farmers a fair price for the beans. And you pay a fair price for the coffee. “ -A fair trade recognition: Cafe Oké is the successor of the Max Havelaar coffee. -A labelized product:
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accommodate the heightened trade over this time. I will also be increasing the café’s opening hours to provide breakfast and late lunch. I will overview and adjust the cafes mission statement and policies to better fit the new style of the café. Training systems will need to be put into place and staff will be required to complete each training unit before functioning in that section. I will be changing the name and the look of Café Fusion in an attempt to bring in new customers and make the establishment
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