working conditions of growers and roasters‚ and has put in place certain measures to manage waste‚ protect local resources‚ and preserve the environment. The coffee is labeled "Fair Trade Certified" to show that the company is empowering the farmer‚ and protecting the environment. They are the only coffee company to be "Fair Trade Certified." In part this is a marketing opportunity‚ but in addition‚ Starbucks states its company goals and progress to further differentiate the company and make purposeful
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ethical sourcing standards and are developing sustainable agriculture programmes. Which is managed by the sustainability strategy group and the Cadbury cocoa partnership board‚ ensuring quality and safety Cadbury also has fair trade certification: meaning • Through fair trade certification‚ Cadbury had helped 55000 member farmers in Ghana take part in farmer training‚ they have also received equipment to help increase their productivity‚ mobile health checks that have taken place in 100 communities
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coffee‚ Build relationship with employee‚ suppliers and customers 2.Distinctive R&C Tangible – Large number of store outlets‚ Effective design of store‚ High quality products‚ Diverse product mix‚ Located in high-traffic and high-visibility areas‚ Customer loyalty cards Intangible – Rank 5th in the world most admired company (fortune‚ 2014) [http://fortune.com/worlds-most-admired-companies/google-3/‚ accessed on 13.12.2014] Royal and Strong Customer base‚ Reputation for high-quality coffee‚ Value share
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Introduction In this booklet I am going to be comparing two different businesses; Oxfam and Vodafone. I will be talking about their different aims and objectives‚ the main business activities and their Vision and Mission statements. I will explain the links between these and why a business should have aims and objectives and in the end I will develop SMART aims and objectives for Vodafone. Background of Businesses Oxfam The name Oxfam comes from the Oxford Committee for Famine Relief founded
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Market analysis We are using PESTE and FIVE’s forces to analyze for the market. The FIVE’s are Competitor‚ Substitute‚ Supplier‚ Customer and New Entrants. There are five factors in PESTE which are Political factor‚ Economic factor‚ Social factor‚ Technological factor and Ecological factor. Political Factor Several national newspaper has reported some adverse news about Zubinos coffee shop. As Zubinos coffee has involved in some of public issue which press over possible health concerns. In the
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VISITOR OBJECTIVE ATTENDING THE 13TH INACRAFT TRADE FAIR JAKARTA BY: FARRAH 55921339 Research Proposal for Thesis Masters in International Tourism Management BURAPHA UNIVERSITY FEBRUARY 2013 CHAPTER I INTRODUCTION A. BACKGROUND STUDY Tourism is now widely recognized as the worlds largest and most diverse industry (Rogers‚ 1998; Rogers‚ 2003; Dwyer and Mistilis‚ 1999). Nowadays‚ tourism plays a major role in the world economy. In 2008‚ international tourist arrivals grew
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I personally loved the fair trade game and who gets a fair trade lesson. I found it very interested in the fair trade lesson how China had a very little amount of candy they only had 5 pieces well North America had much more. I found it very interesting how China had so little amounts of food because China has such a big population. I thought that they would have more access to food for the people since they have one of the biggest populations in the world. North America has a lot more access to
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Appendix 2: Recruitment Schedule Summary In order to meet the growing business of CoffeeVille‚ the owners have expressed the need of a second cafe manager‚ either full-time or part-time‚ to manage customers and staff as well as oversee cafe operation. The new position is to be filled within 6 months. The current floor manager Joe Belfone‚ works Monday to Thursday‚ and the cafe does not run smoothly when Joe is not working on Friday. Also due to the business growth‚ the owners have decided to open
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Fair trade is very valuable in today’s world. Part of the Fair Trade mission statement on their website is “Keeping families‚ local economies‚ the natural environment‚ and the larger community strong today and for generations to come; these are the results we seek through Fair Trade.” The goal of fair trade is seen as good to act utilitarianism because it accomplishes promoting happiness by keeping importing and exporting trade fair for all. In our book‚ act utilitarianism states “promoting the greatest
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prefer . GLOBAL COFFEE TRADE Ques. Can supply and demand be overruled by a suitably designed international organization‚ or is an organization like the International Coffee Organization doomed to failure? Ans. Following are the reasons: If price falls‚exit should be there of existing firms Close substitutes should be dere in case of price increase Improvement in technology Fair trade Pay and working conditions for farmers
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