CRM “ CUSTOMER IS THE KING ” - TODAY’S SELLER 1. NATURE AND SCOPE OF CRM The Customer is King! This credo is more powerful‚ relevant and true today than ever before. In a truly customer driven economy‚ success depends on a company’s ability to be with the customer on a round the clock basis… satisfying all their product and service specific needs. Simply stated‚ Customer Relationship Management (CRM) is about finding‚ getting‚ and retaining customers. Customer Relationship
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Making sense of customer relationship management Software applications that automate the marketing‚ selling and service functions of the businesses. Levels of CRM: ◦ Strategic CRM ◦ Operational CRM ◦ Analytical CRM Winning and keeping profitable customers Focused on the development of a customer – centric company Three other major business orientations: ◦ Product – centric ◦ Production centric ◦ Sales – centric Focused on: ◦ marketing automation
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of businesses in the UK has been implementing the methods and tactics of Customer Relationship Management. Research has showed that adequate use of CRM can impact decidedly on the progress and development of the firm‚ Tesco and Sainsbury both are using loyalty cards and users of those cards don’t much of time shop at different retailers. Responsiveness is the core feature of an effectual Customer Relationship Management‚ and updates send to the users are the mainly solid path of sharing the information
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on Customer Relationship Management Practices in Selected Organised Retail Stores in Udaipur City Dr. Meera Mathur Assistant Professor‚ Faculty of Management Studies‚ Mohan Lal Sukhadia University‚ Udaipur Sumbul Samma Research Scholar‚ Faculty of Management Studies‚ Mohan Lal Sukhadia University‚ Udaipur Abstract Retailing is the largest private industry in the world. It is also India’s largest industry accounting for over 10% of the country’s GDP and around 8% of the employment. Customer relationship
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2012 What is Customer Relationship Management? “CRM is the core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit. It is grounded on high quality customer related data and enabled by information technology.” Type of CRM Strategic ! Dominant characteristic Strategic CRM is a core customer-centric business strategy that aims at winning and keeping profitable customers. Operational
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THE INDUSTRY AS WHOLE The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. The liberalization of the consumer goods industry initiated in the mid-80 and accelerated through the 90’s has begun to impact the structure and conduct of the retail industry. The concept retail which includes the shopkeeper to customer interaction‚ has taken many forms and dimensions‚ from the traditional retail outlet and street local market shops
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MKT 307 Wednesday‚ January 16‚ 2008 Retail can occur in more than just a store (i.e.‚ Doctor’s Office‚ Hair Salon‚ etc.) As long as there is a monetary transaction; can be tangible or IN-tangible What is RETAILING? RETAILING is a set of business activities that adds value to the products and services sold to consumers for their personal or family use. A RETAILER is a business that sells products and/or services to consumers por personal or family use. THE CHANNEL OF DISTRIBUTION
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for customer relationship management. It entails all aspects of interaction that a company has with its customer‚ whether it is sales or service-related. While the phrasecustomer relationship management is most commonly used to describe a business-customer relationship‚ CRM systems are used in the same way to manage business contacts‚ clients‚ contract wins and sales leads. CRM is often thought of as a business strategy that enables businesses to: Understand the customer Retain customers through
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A REPORT ON “The Customer Preferences with regard to the Retail Loan schemes” A CASE STUDY OF DEVELOPMENT CREDIT BANK SUBMITTED TO ALL INDIA MANAGEMENT ASSOCIATION – CENTRE FOR MANAGEMENT EDUCATION MANAGEMENT HOUSE‚ 14 INSTITUTIONAL AREAS‚ LODHI ROAD‚ NEW DELHI – 110003 BY SAMIR KUMAR SYNOPSIS CONTROL NO: 1326 REGISTRATION NO: 800220448 GUIDED BY: MR. P.M.MOHAN AREA SALES MANAGER FOR THE PARTIAL FULFILMENT OF POST GRDUATE & DIPLOMA IN MANAGEMENT
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Daiwa Bank Bank Management Report Contents Introduction Daiwa Bank‚ previously known as the Osaka Nomura Bank‚ was founded by Tokushichi Nomura in 1918. The bank operated both trust and regular banking services‚ and its core business focus on providing financing to small but promising companies. In 1926‚ its growing securities division was spun off to create Nomura Securities‚ and Osaka Nomura Bank was subsequently
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